The Secret to a Successful Online Business: It's All About Building Relationships
The Secret to a Successful Online Business: It's All About Building Relationships
Think about the last time you bought a product or service online, that had a substantial positive impact on your work or life in some way. If you were spending a good chunk of change (and perhaps investing a good bit of your time) on that purchase, chances are you did some research first: reading online forums and reviews to see what others had to say about them; contacting them directly with questions and observing how quick and helpful (and polite) their response was; maybe even buying a smaller product or service from them first. All to determine if you could trust this online business to deliver what they promise.
Your potential online clients are no different! They are going to want to know if they can trust you to deliver, too. Here are three specific ways you can work on building trust relationships online, and how each will help your business:
1. Get to know your customers. This helps you more deeply understand what it is they need — making it a lot easier to tell them how what you are selling is going to meet their needs. Find out where they “hang” out, on discussion forums, social networks, etc., and get involved. Don't just schmooze or try to sell your product right then and there -- instead, add value to the conversation. If you are doing it right, you’ll be doing a whole lot more listening than talking.
2. Connect with your customer on a personal level. Let them see you as a person, one who has some things in common with them. People will trust you, and ultimately buy from you, if they feel you are like them. This means being sincere and transparent — not pretending or making something up. If you can’t make that trust connection with one particular person, don’t force it — move on to someone else.
3. Keep up the trust relationship. The relationship doesn't stop after the sale! Clients who know and like you, and have benefitted from what you have sold them, will tell others about you! It will be easy for them to recommend you because they are recommending a trusted vendor, not an impersonal business or product. If you’ve done a good job of providing them with something that makes their job or life easier, they won’t be able to wait to tell someone else!
The Secret to a Successful Online Business Its All About Building Relationships - To learn more about this author, visit Terri Zwierzynski's Website.
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People buy from those they know and trust. Nowhere is this more true than on the Internet, where you may never even meet anyone in person. Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort!
Think about the last time you bought a product or service online, that had a substantial positive impact on your work or life in some way. If you were spending a good chunk of change (and perhaps investing a good bit of your time) on that purchase, chances are you did some research first: reading online forums and reviews to see what others had to say about them; contacting them directly with questions and observing how quick and helpful (and polite) their response was; maybe even buying a smaller product or service from them first. All to determine if you could trust this online business to deliver what they promise.
Your potential online clients are no different! They are going to want to know if they can trust you to deliver, too. Here are three specific ways you can work on building trust relationships online, and how each will help your business:
1. Get to know your customers. This helps you more deeply understand what it is they need — making it a lot easier to tell them how what you are selling is going to meet their needs. Find out where they “hang” out, on discussion forums, social networks, etc., and get involved. Don't just schmooze or try to sell your product right then and there -- instead, add value to the conversation. If you are doing it right, you’ll be doing a whole lot more listening than talking.
2. Connect with your customer on a personal level. Let them see you as a person, one who has some things in common with them. People will trust you, and ultimately buy from you, if they feel you are like them. This means being sincere and transparent — not pretending or making something up. If you can’t make that trust connection with one particular person, don’t force it — move on to someone else.
3. Keep up the trust relationship. The relationship doesn't stop after the sale! Clients who know and like you, and have benefitted from what you have sold them, will tell others about you! It will be easy for them to recommend you because they are recommending a trusted vendor, not an impersonal business or product. If you’ve done a good job of providing them with something that makes their job or life easier, they won’t be able to wait to tell someone else!
The Secret to a Successful Online Business Its All About Building Relationships - To learn more about this author, visit Terri Zwierzynski's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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