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Terri Zwierzynski Articles



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Top 10 Business Plan Myths of Solo Entrepreneurs - Click To Read Article
Opening a new business? Get a head start by heeding these time-tested success factors -- doubly important for the Solo Entrepreneur!

Differentiation – Smart Marketing Strategies for the Solo Entrepreneur - Click To Read Article
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, “So what makes you different?” Then, all those self-doubts creep in, and you just aren’t sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer’s confidence in you!

4 Steps to Increase Your Ezine Confirmation Rate by 50%
- Click To Read Article
There are always going to be people who won’t confirm; you’ll never approach a 100% confirmation rate.

Tax Deductions One Way to Minimize Self Employment Taxes
- Click To Read Article
The US Tax Code can be pretty rough on the self employed. But there are a few provisions that can save you thousands. Here's one self employment tax deduction strategy that you can't afford to overlook. Your heartburn over outrageous health insurance premiums and skyrocketing medical expenses may be about to go away!

The Customer is Always Right, (Especially when you think they aren't!)
- Click To Read Article
It takes a long time for a self employed business owner to build up a reputation for great customer service. I am a caring person, and putting customer service first is something I hold very dear as an important aspect of how I do business.

Your Ideal Client – A Key Concept for Solo Business Marketing
- Click To Read Article
Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy!

What Is A Solo Entrepreneur?
- Click To Read Article
Learn what it means to be a Solo Entrepreneur.

Internet Marketing Business Challenge Improving Your Double OptIn Rates
- Click To Read Article
You probably know that having a double opt-in* process for your newsletter/ezine list is a must in email marketing. It can be a confusing process to implement, depending on your ezine subscriber management system, but the benefits are clear. Learn more.

10 Steps to a Great Support Team
- Click To Read Article
Setting up and building a team of virtual assistants can be vital to your business success. Learn how to make your support team work for you.

Marketing Mythology: Putting Lipstick on a Pig
- Click To Read Article
So stop listening to those who offer well-meaning advice that doesn't feel like you. Don't change your website colors just because some study shows purple isn't seen as a power color.

Solo Entrepreneur Marketing Strategy: Give Away What You Know (and Lots of it!)
- Click To Read Article
If you want to generate more income you need to stop selling your expertise by the hour. Instead sell your expertise 24/7/365.

Home Based Business Stressing You Out? Three Ways to Restore Your Sanity
- Click To Read Article
No one can ever say that having a home based business is boring!

Self Employment Marketing Plan 4 Tips to FineTune Your Niche Marketing
- Click To Read Article
A little fine-tuning of your marketing plan can make the difference between a solo business that lurches and stalls, and a business that runs smoothly and is fun to operate.

10 Essential Tips for Starting Entrepreneurs Ignore These
- Click To Read Article
Opening a new business? Get a head start by heeding these time-tested success factors -- doubly important for the Solo Entrepreneur!

Got website visitors 5 Steps to Get Them to Subscribe
- Click To Read Article
Building a list of potential clients who are interested in what you have to offer is the only way you are going to make money from your online efforts!

The Secret to a Successful Online Business: It's All About Building Relationships
- Click To Read Article
Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort!

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Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Accessible Business Consultants
Dave Turkin, President, of Accessible Business Consultants is a full service business consultant that has over 32 years of experience working with small-medium size businesses. Dave has designed and implemented numerous business and marketing plans, designed internal programs for accounting and operational procedures. He has analyzed businesses and prepared strategic plans setting budgets for growth, expansion and business restructuring. He currently sits on the Board of Directors of various corporations as an advisor. For many years he has been the Business Coach to many executives offering advice and guidance from old and established companies as well as new companies just getting started. Dave has the ability to analyze a business quickly and get a strong indication as to the necessary steps to improve operations, productivity and profitability. - Visit Accessible Business Consultants's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website


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Terri Zwierzynski
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Terri Zwierzynski is a self-employed business strategist and marketing consultant to solo entrepreneurs, and a grassroots promoter of the solo entrepreneur lifestyle. She runs Solo-E.com, the resource website for the self-employed which attracts thousands of solo entrepreneurs and home business owners monthly from over 100 countries on six continents (2007 finalist for "Website of the Year" in the 4th Annual Stevie® Awards for Women in Business). Visit Solo-E.com and get our new ebook, "25 Surefire Ways to Capture More Clients, Get More Done in Less Time, and Make More Money -- in 90 Days or Less."
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SoloScoop - Blog for Savvy Solo Entrepreneurs - As a solo entrepreneur operating a home based business, Terri realizes that success never happens alone -- it relies on support, education and advice from others. Solo-E provides that for solo entrepreneurs, a resource that wasn't available when she first went solo.
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