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Terri Zwierzynski Articles

Written by: Terri Zwierzynski

Three Tips for Cleaning Out Your Overflowing Inbox - Click To Read Article
If you are like me, your inbox is full of emails you intend to read “someday”. Newsletters are a particularly insidious culprit; full of info-packed articles, tips and resources, we often save them to read later, only to find ourselves accumulating more and more email, and never finding the time to sit down to that task.

Tax Deductions One Way to Minimize Self Employment Taxes - Click To Read Article
The US Tax Code can be pretty rough on the self employed. But there are a few provisions that can save you thousands. Here's one self employment tax deduction strategy that you can't afford to overlook. Your heartburn over outrageous health insurance premiums and skyrocketing medical expenses may be about to go away!

10 Steps to a Great Support Team - Click To Read Article
Setting up and building a team of virtual assistants can be vital to your business success. Learn how to make your support team work for you.

4 Steps to Increase Your Ezine Confirmation Rate by 50% - Click To Read Article
There are always going to be people who won’t confirm; you’ll never approach a 100% confirmation rate.

What Is A Solo Entrepreneur? - Click To Read Article
Learn what it means to be a Solo Entrepreneur.

Internet Marketing Business Challenge Improving Your Double OptIn Rates - Click To Read Article
You probably know that having a double opt-in* process for your newsletter/ezine list is a must in email marketing. It can be a confusing process to implement, depending on your ezine subscriber management system, but the benefits are clear. Learn more.

Marketing Mythology Putting Lipstick on a Pig - Click To Read Article
So stop listening to those who offer well-meaning advice that doesn't feel like you. Don't change your website colors just because some study shows purple isn't seen as a power color.

Top 10 Business Plan Myths of Solo Entrepreneurs - Click To Read Article
Opening a new business? Get a head start by heeding these time-tested success factors -- doubly important for the Solo Entrepreneur!

Differentiation – Smart Marketing Strategies for the Solo Entrepreneur - Click To Read Article
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, “So what makes you different?” Then, all those self-doubts creep in, and you just aren’t sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer’s confidence in you!

Your Ideal Client – A Key Concept for Solo Business Marketing - Click To Read Article
Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy!

Top 7 Practical SEO Tips for Solo Entrepreneurs - Click To Read Article
On the one hand, the cost of most professional SEO services are beyond our budgets; and it’s difficult to assess the effectiveness of these services before you buy. On the other hand, if we try to do it ourselves, the process can be bewildering!

The Secret to a Successful Online Business: It's All About Building Relationships - Click To Read Article
Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort!

The Customer is Always Right, (Especially when you think they aren't!) - Click To Read Article
It takes a long time for a self employed business owner to build up a reputation for great customer service. I am a caring person, and putting customer service first is something I hold very dear as an important aspect of how I do business.

Solo Entrepreneur Marketing Strategy: Give Away What You Know (and Lots of it!) - Click To Read Article
If you want to generate more income you need to stop selling your expertise by the hour. Instead sell your expertise 24/7/365.

Self Employment Marketing Plan 4 Tips to FineTune Your Niche Marketing - Click To Read Article
A little fine-tuning of your marketing plan can make the difference between a solo business that lurches and stalls, and a business that runs smoothly and is fun to operate.

Home Based Business Stressing You Out? Three Ways to Restore Your Sanity - Click To Read Article
No one can ever say that having a home based business is boring!

Got website visitors 5 Steps to Get Them to Subscribe - Click To Read Article
Building a list of potential clients who are interested in what you have to offer is the only way you are going to make money from your online efforts!

10 Essential Tips for Starting Entrepreneurs Ignore These - Click To Read Article
Opening a new business? Get a head start by heeding these time-tested success factors -- doubly important for the Solo Entrepreneur!





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