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Insourcing Outsourcing Grows Up - Click To Read Article
1. What is Insourcing 2. Why are companies doing this 3. How can I participate

Gen Y is Here - Click To Read Article
Baby Boomers have held the marketers' spotlight for years but attention is being focused to Generation X and Generation Y. Marketers need to pay attention and understand their influence as well as how these markets differ in values and preferences since their earning power will start to increase over their careers.

Succeeding in a Flat World - How to gain an advantage when the playing field is level
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10 major technological and social events in the final 11 years of the 20th century radically changed the competitive landscape in North America.

Managing Under Conditions of Uncertainty
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Mapping out different outcomes can reduce the stress and strain of surprise results

Emile Zolas 1883 Guide to Marketing
- Click To Read Article
Literary and Human Rights students will remember Zola for his defence of Alfred Dreyfus when he was convicted of treason against France solely because he was Jewish.

FINANCIAL MODELLING VS SIMPLE SPREADSHEETS
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“God does not play dice with the Universe” Albert Einstein

RISK ASSESSMENT THE NEW REALITY SHOW
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What is the range of risks in your investment

Integrated Marketing
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Careful planning can produce spectacular results

Canada’s Global Face - New Market Opportunities at Home
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In the past 14 years 3.1 million people have immigrated to Canada and these people are not from the traditional European communities (In that period approximately 800,000 immigrants were from Europe, and the UK). This can create new opportunities for companies seeking to increase their market share at home and overseas.

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