Best Practices
Best Practices
Cost—The cost of an item is not always the sales price. To purchase a cheap item for a "giveaway" often costs more in frustration, disappointment, and lost customers than a more expensive item. This is not to say that the most expensive item is always the best buy. Much depends upon what you intend to accomplish.
Plan—Failing to plan means planning to fail, or at least less success than is possible with a well thought out plan.
Doing it right is always less expensive than doing it over.
Best Practices - To learn more about this author, visit Phillip Ross's Website.
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The best practices regarding promotional products are similar to advertising and marketing best practices generally.
Cost—The cost of an item is not always the sales price. To purchase a cheap item for a "giveaway" often costs more in frustration, disappointment, and lost customers than a more expensive item. This is not to say that the most expensive item is always the best buy. Much depends upon what you intend to accomplish.
Plan—Failing to plan means planning to fail, or at least less success than is possible with a well thought out plan.
Doing it right is always less expensive than doing it over.
Best Practices - To learn more about this author, visit Phillip Ross's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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