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Best Practices

Written by: Phillip Ross

Article Overview: The best practices regarding promotional products are similar to advertising and marketing best practices generally

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Best Practices

The best practices regarding promotional products are similar to advertising and marketing best practices generally.

Cost—The cost of an item is not always the sales price. To purchase a cheap item for a "giveaway" often costs more in frustration, disappointment, and lost customers than a more expensive item. This is not to say that the most expensive item is always the best buy. Much depends upon what you intend to accomplish.

Plan—Failing to plan means planning to fail, or at least less success than is possible with a well thought out plan.

Doing it right is always less expensive than doing it over.

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About the Author: Phillip Ross
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Phil's professional education and life experience have provided him with an extensive understanding of people and organizations. With more than twenty-five years of ministry leadership, Phil has both an understanding of and experience with the unique circumstances involved in ministry and non-profit organizations. He has particular understanding of and commitment to historic Reformed Christianity. He has extensive teaching, public speaking, seminar and board leadership experience. Academic degrees in Philosophy and Theology provide a broad based perspective that understands logic, emotion, and values, and the significant roles each play in every organization. As a graduate of the Dale Carnegie Sales Training Institute (1966), Phil also has extensive knowledge of sales. Self-trained in graphic design and web design, Phil has enjoyed many years working in the art and science of design. As a published author of many books and articles, Phil understands the subtleties of language, grammar, editing, and the art of turning a phrase.

Click here to visit Phillip's website Dashed Line

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