The best practices regarding promotional products are similar to advertising and marketing best practices generally.
Cost—The cost of an item is not always the sales price. To purchase a cheap item for a "giveaway" often costs more in frustration, disappointment, and lost customers than a more expensive item. This is not to say that the most expensive item is always the best buy. Much depends upon what you intend to accomplish.
Plan—Failing to plan means planning to fail, or at least less success than is possible with a well thought out plan.
Doing it right is always less expensive than doing it over.
Best Practices - To learn more about this author, visit Phillip Ross's Website.
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Phillip Ross
(Visit Phillip's Website)
Phil's professional education and life
experience have provided him with an
extensive understanding of people and
organizations.
With more than twenty-five years of
ministry leadership, Phil has both an
understanding of and experience with the
unique circumstances involved in ministry
and non-profit organizations. He has
particular understanding of and commitment
to historic Reformed Christianity. He has
extensive teaching, public speaking,
seminar and board leadership experience.
Academic degrees in Philosophy and
Theology provide a broad based perspective
that understands logic, emotion, and
values, and the significant roles each
play in every organization. As a graduate
of the Dale Carnegie Sales Training
Institute (1966), Phil also has extensive
knowledge of sales.
Self-trained in graphic design and web
design, Phil has enjoyed many years
working in the art and science of design.
As a published author of five books and
many articles, Phil understands the
subtleties of language, grammar, editing,
and the art of turning a phrase.
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