Tweet

Campaign Planning

Written by: Phillip Ross

Article Overview: Whoever said, "To fail to plan is to plan to fail," was right on the money. Having and following a promotional product campaign plan is essential for your success. And we are here to help however we can.

Campaign Planning

Whoever said, "To fail to plan is to plan to fail," was right on the money. Having and following a promotional product campaign plan is essential for your success. And we are here to help however we can.

But we can only help you achieve your objectives when you are willing to talk with us about your needs. We are here to listen, and to make suggestions. You can use or discard them, as you like. Once we know what you want to accomplish, we can help you find the right product and/or design a program to get the job done.

The following information is designed to help you think about how specialty advertising can help you work smarter. Specialty advertising is not about products to give away, it's about target specific marketing.

Every item is an advertisement. Such advertising requires five critical elements: 1) an objective, 2) a market, 3) a message, 4) an item, and 5) a distribution plan. Your promotional product advertisement will remain with your customer or potential customer for months, and sometimes for years.

Campaign Planning

As you consider promotional product marketing, think about to the following questions/issues.

Impact Objective—What do you want to accomplish? Why?
Target Market—Who do you want to reach? Be very specific.
Message/Motto/Theme—What do you want to say?
Choose an Item—Is it useful, long-lasting, and appropriate?
Distribution Plan—How will you get them into people's hands?
Budget

Item Cost?
Distribution Cost?
Copy writing, Design & Layout?
Total Cost?
Other or additional costs?
Promotional Ideas for Consumers:

Fund raising
Team gear
Family reunions
Political campaigns
Customer follow-up
Customer reenlistment
Increase customer "traffic"

Places Products Are Used:

Desk
Home
Vehicle
Wall
Pocket
To wear
To carry

Related Articles
  Tracking Postcard Campaign Results
  A New Years Plan
  Planning Your Postcard Campaign
  Social Media Principle 7 – You NEED To Listen
  PR Planning - back to basics

Article Tags:



Related Forum Posts
Re: How do you make the most of your day? - Planning, To Do lists, and deadlines all help me. Also being self critical of my own time management helps me raise the bar. I still check email too often though.
Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Re: Success - I think it was Gary Player who said the harder I practice the luckier I become when it came to his success as a world class golfer. Planning and dedication to a task can make all the difference between success and failure. MichelleJ
Re: Quote of the Day - "If you hesitate, some bolder hand will s - Excellent quote, Evan. This reminds me of the saying, "The early bird catches the worm." It's important to act on impulses, rather than hesitate and plan. Planning isn't a bad thing and is warranted in certain cases, but those who act quickly will get a step ahead of the competition.
Nice List - Nice list, and I agree with everything you all have added! Planning is the biggest one of all! Look at everything from every aspect possible, and then ask others to look at it as well. It's extremely important that you consider everything before jumping into things, and it goes so much smoother! Also, some young entrepreneurs tend to have an unrealistic mindset (I can sell 4000 of this product in my first week!). Make sure you know what you're getting into, and don't expect something that won't ever happen. ~Marie


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Set Sales Goals that Work

What is the bottom line to you?

Emotional Energy is Our Engine

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.