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Campaign Planning

Campaign Planning

Whoever said, "To fail to plan is to plan to fail," was right on the money. Having and following a promotional product campaign plan is essential for your success. And we are here to help however we can.

But we can only help you achieve your objectives when you are willing to talk with us about your needs. We are here to listen, and to make suggestions. You can use or discard them, as you like. Once we know what you want to accomplish, we can help you find the right product and/or design a program to get the job done.

The following information is designed to help you think about how specialty advertising can help you work smarter. Specialty advertising is not about products to give away, it's about target specific marketing.

Every item is an advertisement. Such advertising requires five critical elements: 1) an objective, 2) a market, 3) a message, 4) an item, and 5) a distribution plan. Your promotional product advertisement will remain with your customer or potential customer for months, and sometimes for years.

Campaign Planning

As you consider promotional product marketing, think about to the following questions/issues.

Impact Objective—What do you want to accomplish? Why?
Target Market—Who do you want to reach? Be very specific.
Message/Motto/Theme—What do you want to say?
Choose an Item—Is it useful, long-lasting, and appropriate?
Distribution Plan—How will you get them into people's hands?
Budget

Item Cost?
Distribution Cost?
Copy writing, Design & Layout?
Total Cost?
Other or additional costs?
Promotional Ideas for Consumers:

Fund raising
Team gear
Family reunions
Political campaigns
Customer follow-up
Customer reenlistment
Increase customer "traffic"

Places Products Are Used:

Desk
Home
Vehicle
Wall
Pocket
To wear
To carry





Campaign Planning - To learn more about this author, visit Phillip Ross's Website.

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About The Author


Phillip Ross
(Visit Phillip's Website) Phil's professional education and life experience have provided him with an extensive understanding of people and organizations. With more than twenty-five years of ministry leadership, Phil has both an understanding of and experience with the unique circumstances involved in ministry and non-profit organizations. He has particular understanding of and commitment to historic Reformed Christianity. He has extensive teaching, public speaking, seminar and board leadership experience. Academic degrees in Philosophy and Theology provide a broad based perspective that understands logic, emotion, and values, and the significant roles each play in every organization. As a graduate of the Dale Carnegie Sales Training Institute (1966), Phil also has extensive knowledge of sales. Self-trained in graphic design and web design, Phil has enjoyed many years working in the art and science of design. As a published author of five books and many articles, Phil understands the subtleties of language, grammar, editing, and the art of turning a phrase.

Phillip Ross is a Gold author on EvanCarmichael.com
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