Whoever said, "To fail to plan is to plan to fail," was right on the money. Having and following a promotional product campaign plan is essential for your success. And we are here to help however we can.
But we can only help you achieve your objectives when you are willing to talk with us about your needs. We are here to listen, and to make suggestions. You can use or discard them, as you like. Once we know what you want to accomplish, we can help you find the right product and/or design a program to get the job done.
The following information is designed to help you think about how specialty advertising can help you work smarter. Specialty advertising is not about products to give away, it's about target specific marketing.
Every item is an advertisement. Such advertising requires five critical elements: 1) an objective, 2) a market, 3) a message, 4) an item, and 5) a distribution plan. Your promotional product advertisement will remain with your customer or potential customer for months, and sometimes for years.
Campaign Planning As you consider promotional product marketing, think about to the following questions/issues.
Impact Objective—What do you want to accomplish? Why?
Target Market—Who do you want to reach? Be very specific.
Message/Motto/Theme—What do you want to say?
Choose an Item—Is it useful, long-lasting, and appropriate?
Distribution Plan—How will you get them into people's hands?
Budget Item Cost?
Distribution Cost?
Copy writing, Design & Layout?
Total Cost?
Other or additional costs?
Promotional Ideas for Consumers:
Fund raising Team gear Family reunions Political campaigns Customer follow-up Customer reenlistment Increase customer "traffic"
Places Products Are Used:
Desk Home Vehicle Wall Pocket To wear To carry
Campaign Planning - To learn more about this author, visit Phillip Ross's Website.
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Phillip Ross
(Visit Phillip's Website)
Phil's professional education and life
experience have provided him with an
extensive understanding of people and
organizations.
With more than twenty-five years of
ministry leadership, Phil has both an
understanding of and experience with the
unique circumstances involved in ministry
and non-profit organizations. He has
particular understanding of and commitment
to historic Reformed Christianity. He has
extensive teaching, public speaking,
seminar and board leadership experience.
Academic degrees in Philosophy and
Theology provide a broad based perspective
that understands logic, emotion, and
values, and the significant roles each
play in every organization. As a graduate
of the Dale Carnegie Sales Training
Institute (1966), Phil also has extensive
knowledge of sales.
Self-trained in graphic design and web
design, Phil has enjoyed many years
working in the art and science of design.
As a published author of five books and
many articles, Phil understands the
subtleties of language, grammar, editing,
and the art of turning a phrase.
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