Rotten Apple Marketing
Rotten Apple Marketing
Spam is not an Internet problem, it's a marketing problem. And marketers are frantically scrambling to make their marketing efforts more effective by better targeting the recipients. How? By monitoring Internet use. Monitoring and measuring Internet use has become a war unto itself.
How do you feel about adware, also referred to by some as spyware? The terms refer to computer programs and scripts that work behind the scenes on your computer to keep track of various things you do, ostensibly to send you ads that will be of interest to you.
Apparently, the solution to spam is spying. Interesting.
I have spent the last two weeks trying to remove an adware program that has attached itself to my computer system and provides a bevy of Internet Explorer (IE) popup advertisements, even when IE is not open. The script opens an IE window and violates my cyber space with an ad I don't want. I don't care what it's advertising, I don't want it. Shouldn't the advertisers pay me to use my cyber space, my pixels, my bandwidth, and my electricity for their purposes?
How did it that program get on my computer? I do have teenagers, but as irresponsible as they may be, they are not the source of the problem. They are only easily exploitable. Nor is the Internet the problem. It is just a leveraging tool. The real problem is a marketing mentality, an attitude, a worldview.
Are you aware that there is a worldview war that is raging just below the surface of your computer's system software. John Borland, writing for News.com, calls it A Secret War. And it is being waged by marketers against the public.
It is of interest to this marketers because it pits marketers and the companies they represent against the public, against potential customers. It is no exaggeration to say that advertising and marketing has a poor reputation in our society. Most people don't like being bombarded by advertisements, and a growing number don't like the kinds of ads they are seeing, or the kinds of marketing schemes they are the targets of. Witness the phenomenal growth of eMail spam filters and popup ad blocking software.
The latest entry into the fray is AdSubtract, a program that "culls out links that appear because of advertisement agreements between the organization and the search engine company," according to Paul Roberts, IDG NewsService, writing for InfoWorld. The thing to notice is the passion with which people dislike what is happening with ads.
Our computers have become the battlefield between creative marketers who are financially driven to find ever new and creative ways to serve up advertisements, and a growing backlash of consumers who feel like their rights are being violated through surreptitious, sneaky and often downright dishonest (though not illegal) marketing methods that spy on them in order to serve up content appropriate ads. Leading the pack with the most creative of such programs are the get-rich-quick spammers and porn shops.
What should be of note to the legitimate advertising and marketing community is the public reaction that lumps all advertisers and marketers into the same barrel. In addition, we find that more and more legitimate advertisers and marketers are using the methods of spammers and porn shops because they are so creative and cutting-edge. They are very creative!
Thus, the rot of the bad apples quickly spreads through the whole barrel through emulation.
Right or wrong, good or bad—it's happening! And the result inevitably produces antagonism between marketers and consumers. It is wasting precious time as programmers from each camp work furiously against the other. It wastes precious band width and, therefore, money as the glut of unwanted bits, bytes and pixels are set in motion.
In addition, it makes consumers more resistant to advertising, which in turn makes advertising and marketing more difficult—and again more costly. And at the same time, less effective. Because people don't like the methodology, they train themselves to block ads out of their awareness. The cycle contributes to a coarsening of society that is everywhere evident as dollar driven marketers push the envelope for eyeballs.
The only winners appear to be the few companies who benefit from receiving minuscule response rates, but make up for it by broadcasting a gazillion impressions. By and large we will find such companies to be small shops who have nothing to lose from such tactics—get-rich-quickers and porn shops (and those who share their values).
Nonetheless, the entire advertising and marketing community is being tarred by the same brush. Spam is a problem that belongs to the advertising and marketing community. It is the fruit of a mindset cultivated by the marketing gurus who invented viral marketing, and represents the pinnacle of one kind of marketing success. The entire marketing paradigm needs to be rethought, repositioned and rebranded.
If we can't control it from within, then the government will step in. And that will not be good news for anyone, except those who collect taxes. Do we really want government approved advertising?
Rotten Apple Marketing - To learn more about this author, visit Phillip Ross's Website.
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Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it's cheap and easy. In fact, it's so cheap and easy that Internet marketers are happy with a response rate of less than one percent. So, who cares about the ninety-nine percent who don't respond?
Spam is not an Internet problem, it's a marketing problem. And marketers are frantically scrambling to make their marketing efforts more effective by better targeting the recipients. How? By monitoring Internet use. Monitoring and measuring Internet use has become a war unto itself.
How do you feel about adware, also referred to by some as spyware? The terms refer to computer programs and scripts that work behind the scenes on your computer to keep track of various things you do, ostensibly to send you ads that will be of interest to you.
Apparently, the solution to spam is spying. Interesting.
I have spent the last two weeks trying to remove an adware program that has attached itself to my computer system and provides a bevy of Internet Explorer (IE) popup advertisements, even when IE is not open. The script opens an IE window and violates my cyber space with an ad I don't want. I don't care what it's advertising, I don't want it. Shouldn't the advertisers pay me to use my cyber space, my pixels, my bandwidth, and my electricity for their purposes?
How did it that program get on my computer? I do have teenagers, but as irresponsible as they may be, they are not the source of the problem. They are only easily exploitable. Nor is the Internet the problem. It is just a leveraging tool. The real problem is a marketing mentality, an attitude, a worldview.
Are you aware that there is a worldview war that is raging just below the surface of your computer's system software. John Borland, writing for News.com, calls it A Secret War. And it is being waged by marketers against the public.
It is of interest to this marketers because it pits marketers and the companies they represent against the public, against potential customers. It is no exaggeration to say that advertising and marketing has a poor reputation in our society. Most people don't like being bombarded by advertisements, and a growing number don't like the kinds of ads they are seeing, or the kinds of marketing schemes they are the targets of. Witness the phenomenal growth of eMail spam filters and popup ad blocking software.
The latest entry into the fray is AdSubtract, a program that "culls out links that appear because of advertisement agreements between the organization and the search engine company," according to Paul Roberts, IDG NewsService, writing for InfoWorld. The thing to notice is the passion with which people dislike what is happening with ads.
Our computers have become the battlefield between creative marketers who are financially driven to find ever new and creative ways to serve up advertisements, and a growing backlash of consumers who feel like their rights are being violated through surreptitious, sneaky and often downright dishonest (though not illegal) marketing methods that spy on them in order to serve up content appropriate ads. Leading the pack with the most creative of such programs are the get-rich-quick spammers and porn shops.
What should be of note to the legitimate advertising and marketing community is the public reaction that lumps all advertisers and marketers into the same barrel. In addition, we find that more and more legitimate advertisers and marketers are using the methods of spammers and porn shops because they are so creative and cutting-edge. They are very creative!
Thus, the rot of the bad apples quickly spreads through the whole barrel through emulation.
Right or wrong, good or bad—it's happening! And the result inevitably produces antagonism between marketers and consumers. It is wasting precious time as programmers from each camp work furiously against the other. It wastes precious band width and, therefore, money as the glut of unwanted bits, bytes and pixels are set in motion.
In addition, it makes consumers more resistant to advertising, which in turn makes advertising and marketing more difficult—and again more costly. And at the same time, less effective. Because people don't like the methodology, they train themselves to block ads out of their awareness. The cycle contributes to a coarsening of society that is everywhere evident as dollar driven marketers push the envelope for eyeballs.
The only winners appear to be the few companies who benefit from receiving minuscule response rates, but make up for it by broadcasting a gazillion impressions. By and large we will find such companies to be small shops who have nothing to lose from such tactics—get-rich-quickers and porn shops (and those who share their values).
Nonetheless, the entire advertising and marketing community is being tarred by the same brush. Spam is a problem that belongs to the advertising and marketing community. It is the fruit of a mindset cultivated by the marketing gurus who invented viral marketing, and represents the pinnacle of one kind of marketing success. The entire marketing paradigm needs to be rethought, repositioned and rebranded.
If we can't control it from within, then the government will step in. And that will not be good news for anyone, except those who collect taxes. Do we really want government approved advertising?
Rotten Apple Marketing - To learn more about this author, visit Phillip Ross's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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