Website Development
Website Development
There are four main aspects of website development
* Purpose
* Content
* Organization
* Layout
Purpose
It is essential that you understand what you want your website to do. How does it fit into your overall business or organizational plan? How will it be used by your staff? How will it be used by your clients/customers/surfers? Make a list of the things you want it to accomplish, then prioritize the list.
Content
The site's content is the words or copy writing necessary for the various pages. No one knows your business better than you. It is recommend that appropriate personnel create, review and/or revise the content for each and every desired page. This can be done with a word processor. These pages will then become the building blocks of the site. We can help as required, but the more you can do yourself the less the site will cost.
Organization
At the same time you need to work on the organization of the content of the site. Again, this can be done with a word processor. Make an outline of the site, where each page is an outline point. Organize the pages into categories that make sense to you.
The outline and the content are closely related, and provide the foundation for good website development.
These are the three things that we (or any web developer) will need from you. It may be that most of this is already done on an existing site, but everything should be reviewed because some things will need to be be revised. The site organizational outline will then be used as the basis for the menu (navigation) system. Request our Microsoft Word template that can help guide you with these matters.
Layout
This is what most people think of as website design. After these things are done, the coding of the website can begin. In order to provide you with what you want, please find three existing websites that you like. Tell us what you like about them.
From that conversation, a website template is designed. We work on the template until it meets your satisfaction. The template provides the overall look and feel of the site and the navigation menus.
The next step is to plug the content into the various pages and add the meta tags to make the site easier to find.
Beyond this the site should be registered with the various search engines if that has not been done.
Finally, press releases should be sent out, not just locally, but nationally so that interested parties can more readily find your site.
If you have a lot of traffic on your site, y ou might also consider hosting ads on the site. Ads might generate a little revenue, but more importantly, they will increase site activity. We can discuss this if you are interested – or incorporate it down the road.
Once the site is up and running, it needs to be maintained. Maintenance mostly involves information updates and corrections. We can do that for you, or we can set the site up in such a way that anyone with the proper password can edit and change only the content of specified pages from any Internet connected computer.
You may also be interested in integrating a blog into the site so that you (and/or whoever else) can post articles, letters, reports, etc. for public viewing and interaction (if desired). The blog could allow for reader to comment on the article or exclude commenting.
Blogging will also increase the traffic on the site because blogging uses RSS technology. Essentially, that means that every time an article is posted on the blog, the system automatically announces the new article to the world. For many people RSS is already replacing email.
Discussion boards could also be set up. This could provide your constituency with a greater opportunity to discuss issues pertaining to your business or organization. Discussion boards can be set to be public or private, so you can have control of who is allowed to use them.
Website Development - To learn more about this author, visit Phillip Ross's Website.
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What is the best process to create or update a website?
There are four main aspects of website development
* Purpose
* Content
* Organization
* Layout
Purpose
It is essential that you understand what you want your website to do. How does it fit into your overall business or organizational plan? How will it be used by your staff? How will it be used by your clients/customers/surfers? Make a list of the things you want it to accomplish, then prioritize the list.
Content
The site's content is the words or copy writing necessary for the various pages. No one knows your business better than you. It is recommend that appropriate personnel create, review and/or revise the content for each and every desired page. This can be done with a word processor. These pages will then become the building blocks of the site. We can help as required, but the more you can do yourself the less the site will cost.
Organization
At the same time you need to work on the organization of the content of the site. Again, this can be done with a word processor. Make an outline of the site, where each page is an outline point. Organize the pages into categories that make sense to you.
The outline and the content are closely related, and provide the foundation for good website development.
These are the three things that we (or any web developer) will need from you. It may be that most of this is already done on an existing site, but everything should be reviewed because some things will need to be be revised. The site organizational outline will then be used as the basis for the menu (navigation) system. Request our Microsoft Word template that can help guide you with these matters.
Layout
This is what most people think of as website design. After these things are done, the coding of the website can begin. In order to provide you with what you want, please find three existing websites that you like. Tell us what you like about them.
From that conversation, a website template is designed. We work on the template until it meets your satisfaction. The template provides the overall look and feel of the site and the navigation menus.
The next step is to plug the content into the various pages and add the meta tags to make the site easier to find.
Beyond this the site should be registered with the various search engines if that has not been done.
Finally, press releases should be sent out, not just locally, but nationally so that interested parties can more readily find your site.
If you have a lot of traffic on your site, y ou might also consider hosting ads on the site. Ads might generate a little revenue, but more importantly, they will increase site activity. We can discuss this if you are interested – or incorporate it down the road.
Once the site is up and running, it needs to be maintained. Maintenance mostly involves information updates and corrections. We can do that for you, or we can set the site up in such a way that anyone with the proper password can edit and change only the content of specified pages from any Internet connected computer.
You may also be interested in integrating a blog into the site so that you (and/or whoever else) can post articles, letters, reports, etc. for public viewing and interaction (if desired). The blog could allow for reader to comment on the article or exclude commenting.
Blogging will also increase the traffic on the site because blogging uses RSS technology. Essentially, that means that every time an article is posted on the blog, the system automatically announces the new article to the world. For many people RSS is already replacing email.
Discussion boards could also be set up. This could provide your constituency with a greater opportunity to discuss issues pertaining to your business or organization. Discussion boards can be set to be public or private, so you can have control of who is allowed to use them.
Website Development - To learn more about this author, visit Phillip Ross's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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