Phillip Ross Articles

Word of Mouth - Click To Read Article
The Psychology of Problem Centered Marketing For most businesses word of mouth is still the best advertising money can\'t buy. But it can be nurtured.

Website Development - Click To Read Article
A description of the best web design process. If you want a good web design, you need a good process of development. This process will save time and money because you can go to a web designer with most of the hard work already done. And you are the one who needs to do because no one knows your business like you do.

Value Based Boards - Click To Read Article
The values of the owner(s), board members and organizational leaders determine, both directly and indirectly, the culture of the organization, which in turn is a major determinate of the success of the organization. In other words, successful values produce successful organizations, and visa versa. Organizational effectiveness and success begin in the board room, and can be measured—and affected—by the quality of board organization, interaction and operation.

The Demise of and Hope for American Capital - Click To Read Article
What is the root cause of the financial crisis? It's not money. Money is a symptom, not a cause. The cause is deeper, more pervasive and more troublesome. Thinking that "capital injection" is the solution is like pouring gasoline on fire, hoping to extinguish it. Think again.

Rotten Apple Marketing - Click To Read Article
Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it\'s cheap and easy. In fact, it\'s so cheap and easy that Internet marketers are happy with a response rate of less than one percent. So, who cares about the ninety-nine percent who don\'t respond?

Promotional Products 101 - Click To Read Article
Promotional products (also called advertising specialties and identity products) are usually, but not always, imprinted with a company\'s name, logo or message. They include useful or decorative articles of merchandise that are used in marketing, educational, and communication programs. Most anything that can be imprinted is imprinted.

Perception & Reality - Click To Read Article
One of the early casualties of the war with Iraq was the idea that perception is reality, or that perception shapes reality. This idea has been popular in a variety of circles.

Outside The Box - Click To Read Article
Thinking \"outside the box\" or \"coloring outside the lines\" is a popular idea in the business world today. People and organizations are told to think outside the box or color outside the lines as a way to stimulate creativity when they need to solve problems like streamlining production, establishing a new product, or developing a new process. And it\'s true that creativity and innovation often arise from unexpected and unconventional thinking.

More Than Money - Click To Read Article
This is the first in a series of articles that examine some of the analysis and solutions provided by the work of John Carver and his Policy Governance® model for the governance a board of directors (www.policygovernance.org), applicable to business, government and non-profit organizations.

Mistakes - Click To Read Article
No one likes making mistakes, but everyone makes their share of them. Fortunately, if we are alert we can learn from the mistakes of others, and not have to make them ourselves. Here are some common promotional product mistakes that people make.

Just In Time - Click To Read Article
\"Just In Time\" is a factory warehousing idea that has roots in Japanese efficiency practices. It used to be that factories would warehouse the things they need to produce their products. Because of the timelines involved they might have three, six or even twelve months\' supplies sitting in warehouses. By having inventory on hand factories could insure regular production schedules. They would not have to shut down production because they didn\'t have some necessary item.

Growing Your Internet Business Incrementally - Click To Read Article
How to grow a website by taking small, simple steps. Many web designers force over-complexification because they are too eager to use the arsenal of tools at their disposal. If you have a small business with a small website, you probably don\'t need a site that is dynamic content driven, or data base driven. You probably don\'t need Flash or all the fancy bells and whistles. You may just want to go the next small step.

Get It Right - Click To Read Article
Spam was not invented on the Internet. The Internet just helped give it a name. It\'s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it, and it\'s VERY LOUD and in-your-face. TV\'s not much different. Then there\'s junk mail. Very few people even read it. In an effort to get our attention, advertisers are using the two tools that seem to work best—loud and obnoxious.

Campaign Planning - Click To Read Article
Whoever said, \"To fail to plan is to plan to fail,\" was right on the money. Having and following a promotional product campaign plan is essential for your success. And we are here to help however we can.

Business Relationships - Click To Read Article
The success of the West suggests that people are motivated by their own concerns. Thus, WIIFU (What\'s In It For Us) is still toxic to business and society, including corporate culture. A WIIFM (What\'s In It For Me) or WIFFU based culture will eventually produce selfish, grumbling, complaining people who are concerned only about themselves (or their own group—company, department, etc.) and who essentially distrust and discount others. The self-directed philosophical mentality fails to provide win-win scenarios and will eventually implode or collapse because of its failure to take others into consideration. There is a better answer....

Best Practices - Click To Read Article
The best practices regarding promotional products are similar to advertising and marketing best practices generally

Bored Dumb - Click To Read Article
This is the second in a series of articles that examine some of the analysis and solutions provided by the work of John Carver and his Policy Governance® model of board of director governance (www.policygovernance.org), applicable to business, government and non-profit organizations that want to increase their organizational effectiveness

Board Development - Click To Read Article
This is the third in a series of articles that examine some of the analysis and solutions provided by the work of John Carver and his Policy Governance® model for board of directors governance (www.policygovernance.org), applicable to business, government and non-profit organizations that want to increase their organizational effectivenessthat want to increase their organizational effectiveness.

Board Fundamentals - Click To Read Article
This is the fourth in a series of articles that examines some of the analysis and solutions provided by the work of John Carver and his Policy Governance® model of board organization, applicable to business, government and non-profit organizations that want to increase their organizational effectiveness.

Appeal To Virtue - Click To Read Article
Popularity and Responsibility Just about everyone knows that something is very wrong with the world in which we live. Problems are compounding everywhere. While we may be tempted to look for someone to blame, that effort, at best, will do nothing to alleviate the problems and, more likely, will only contribute anger and frustration to the mix. Blaming is not constructive. A better approach is to take personal responsibility for the situation, and look for opportunities to make a positive contribution to the solution.

Art Concerns - Click To Read Article
Promotional product art is a unique breed of computer art because it must interface with production machinery. For the most part that machinery is pretty high tech and usually requires high-end graphic files. File types used by most home and business computer users will not work. The list of unacceptable file types is long and includes: .jpg, .tif, .bmt, .gif, .cmx, .wpg, .wmf, .emf, .pcx, .tga, .sct, .cpt, .fpx, .cal, .wi, .png, and others, including anything produced in Microsoft Word, Publisher, PrintShop, WordPerfect, Serif or other home use programs.

An Overview of Policy Governance - Click To Read Article
Policy Governance® is a registered trademark of John Carver. A brief report of his book, Corporate Boards that Create Value, follows:

A More Effective Website - Click To Read Article
How to make your website more effective without breaking the bank.


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