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Sunday, November 19, 2006

Attracting Members To Your Mastermind Group

A recent blog post by Michael Lang brought to mind the question of how to attract members to your Mastermind Group.
After looking around for any Mastermind Groups in the South Florida region and coming up empty, I decided to start my own. My experience has taught me that any group must have a strong nucleus if it is going to flourish and have any longevity. I put a notice in the Business section of the Sun Sentinel and hoped for the best. As the date I set for the first meeting approached and no one called I began to brainstorm on alternate ideas for recruitment. Then it happened! I received 2 calls from interested parties and will be meeting with one of them tomorrow to begin the process. His name is Carlos and he appears to be sharp and expressed a enthusiastic interest in getting involved with the group. I also spoke to Ben who works odd hours and cannot make this first exploratory meeting but asked for a report which I gladly will provide.

My ideal group would be highly intelligent and creative individuals who have at least some experience in the utilization of Internet marketing as the primary vehicle for the promotion and selling of a product or service.

Attracting members to a Mastermind Group has to be a function of quality over quantity. It's far better to start a group with only 3 members that are dedicated to the same purpose than 8 members who have different intentions.

The fit between members is also very important. Your group members can all agree on a common purpose, all be highly intelligent and ambitious, all bring great ideas to the table - but the group can still fail because the personalities of the members does mix well.

It's hard to get the right members with both the skill set and personality fit that you're looking for but when it does happen it can be one of the most rewarding experiences of your business career.

Our Mastermind Groups will typically start with a core foundation of members and new members will be added until we get to 8 in total. New members are subject to the approval of all the existing members to ensure there is a fit. New members cannot be from the same industry as existing members. Typically new members are also referrals from existing members as they are already comfortable with the group and know what type of people would fit from both a skill set and personality perspective.

Good luck with your group Michael!

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Name: Evan Carmichael
Location: Toronto, Ontario, Canada

EvanCarmichael.com is the world's #1 website for small business motivation and strategies. Evan also runs a series of successful Mastermind Groups in Toronto for entrepreneurs.

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