Features and Benefits

Guest Contributor: Debbie Lousberg
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My small business owner Master Mind group was such a huge help to me this week. While creating some marketing materials, the collective genius of the group reminded me of the importance in distinguishing Benefits from Features of my services. Identifying the customer's needs and showing how my services will meet them is of utmost importance. So back to the drawing board I went...

This exercise made me think about the Benefits and Features of a masterminding. It's not the frequency and location of meetings, number of members, or agenda that matter so much. Most important are the answers to this question: What do members get by participating in this type of business or personal development group?

Here are the most important Benefits to me:

• Feeling supported by people who have similar goals
• Having a sounding board of several sets of ears to listen and offer productive feedback and constructive criticism
• Enjoying a closeness with each other stat stems from shared confidences about our businesses
• Developing new ideas about products and services faster and better because of the expert advice of members' experiences
• Setting of goals being held accountable by each other

You can probably add to this list with more Benefits you’ve received from participating in your own group. I encourage you to think this way when looking for new members and retaining current ones. They want to know what all of us ultimately need to know:

"What's in it for me?" Share the Benefits of masterminding today!