Business Goals and Mastermind Groups

Guest Contributor: George J. Sierchio
George's Posts - George's Blog


Most business owners are very good at making goals. Unfortunately business goals often end up like New Year's resolutions... great ideas that never get done.

In many ways business owners are not like those that are employees. But when it comes to follow through on a plan versus winging it, they are just like every other person if not worse. Call it entrepreneurial spirit or what it really is; wearing too many hats to follow a structure and instead getting it done as time permits while putting out fires.

We all fall into this trap and the real reason is because the only people we have to answer to is our clients. Now of course businesses that have a board of advisors sort of have people to answer to. And those that have boards and others that are actually investors definitely have people to answer to.

This seemingly insignificant factor makes a huge difference in how an entrepreneur handles a business. There are a number of solutions to this problem that also solve many other issues that business owners face.

For those that like 1-on-1 problem solving, hiring a paid coach/advisor is the way to go. If you prefer a group setting with peers and a coach as a facilitator, then a business mastermind group is often a solution to the problem of being lonely at the top.

The name of the game with setting and reaching goals is accountability. No journal, computer program, etc will actually force you to do what it takes to make a goal a reality.

For this to happen three things need to be in place. First you need to set down realistic goals with a time line and measureable results. Next you need to structure a plan to reach those goals. And most importantly, you need to take action and follow the plan to make the goal a reality.

Most do part one. Some do part two. And almost nobody does part three unless they have accountability attached to it. Mastermind groups force the accountability into action. The facilitator makes sure your goals are feasible. But the group as a whole adds assistance, encouragement, and good old embarrassment for you not doing what you said you would.

This all ties together to give you the confidence, encouragement, resources and drive to get it done. Now you have multiple people to answer to and get help from instead of living on an island. Nobody survives on an island by themselves.

The bottom line; goals are very difficult to bring to fruition with out accountability. So set them, structure the plan, and utilize a business mastermind group to help you put them into action.