How To Promote Your Mastermind Group

I came across a LinkedIn Answers site today about a LA Mastermind Group looking for 2 new members. It got me thinking as to what the best ways are to promote a Mastermind Group.

My first group was started through my existing network of entrepreneurs. They were people who I met with on an individual basis to discuss the idea and see if they had an interest in joining. We had our first 4 members join that group and it has slowly built itself up. We've now created 2 new groups as well.

I think it's a good idea to start with your existing network because you know them and can gauge how well they will work together and what everybody is trying to learn to grow their businesses. You need the right mix of intentions, industry backgrounds, and personalities to make it work.

After creating the founding team of 4 for the first group, we've expanded our promotional efforts to include:

• Online - this blog, targeted niche articles on my website, a few related websites that target local groups
  
  
• Referrals - this is always the best way to drive new members since existing members know who would be a good fit with the rest of the group
  
  
• Media - I've created an identity as a local expert in Mastermind Groups and have done numerous interviews with the local media about the topic

How else have you promoted your groups or how are you planning on doing it?