One of the most common challenges that Mastermind Group members have is how to effectively market their business. This is often the main reason that the members sign up for a group - to learn what is working for other business owners and what best practices can be learned.
This morning I found a blog called The Marketing Mindshare Project. They had an interesting post on 7 Key Steps for Bringing Your Information Product to Market, Faster and Better.
Their 7 steps included:
Form a mastermind group with 1 to 5 other entrepreneurs with similar interests and needs. Mastermind groups are terrific for exchanging best practices and resources, but their greatest value is as an "accountability partnership". Ask your mastermind partners to keep you on course by challenging you when they see a deviation from your original plan. If done in a positive and constructive manner, this will provide balance to rationalizations that you come up with to justify your delays. The best place to find mastermind partners is at information marketing seminars.
This morning I found a blog called The Marketing Mindshare Project. They had an interesting post on 7 Key Steps for Bringing Your Information Product to Market, Faster and Better.
Their 7 steps included:
- Take one giant step backwards by writing down your goals.
- Set a launch date for your information product and make it public.
- Listen to audio. You can advance your education by listening to audio from information marketing experts on CD or via a MP3 player.
- Take action everyday.
- Make a list of skills and knowledge that you'll need to bring your product to market, then create a plan to how to acquire some of knowledge and skills that you are lacking.
- Create an environment of productivity and positive energy.
Form a mastermind group with 1 to 5 other entrepreneurs with similar interests and needs. Mastermind groups are terrific for exchanging best practices and resources, but their greatest value is as an "accountability partnership". Ask your mastermind partners to keep you on course by challenging you when they see a deviation from your original plan. If done in a positive and constructive manner, this will provide balance to rationalizations that you come up with to justify your delays. The best place to find mastermind partners is at information marketing seminars.
Labels: accountability partnership, marketing, Marketing Mindshare Project, positive energy, take action, writing down your goals
