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Saturday, September 15, 2007

The Importance Of Written Goals

We've found two key things about entrepreneurs and goal setting. 1) When you commit to someone else (ie your Mastermind Group) you are more likely to follow through and 2) When you have clearly written goals you are more likely to understand where you want to take your company and will actually go out and achieve it.

In my Mastermind Groups everyone has two set of written goals. The first is one main annual goal. Each entrepreneur takes the most important goal for them for the year. Come December 31st what does your company look like? It has to be a goal that is numeric and can be measured. It can't be something qualitative like "I want to feel better about my company." Most of my members choose a revenue goal but sometimes they have a goal that is more meaningful than revenue. For example, my December 31st goal is to be at 35,000 or under in Alexa rankings.

Each meeting the members update where they are with their goals and how they are making progress (or not). The key here is to have the other members help hold you accountable for doing what you said you were going to do and help you achieve your goals.

The second set of goals we write down are the plans of action for the next month. We meet on a monthly basis so at each session the members discuss their plans and write down the three most important things they are going to work on over the next month. Throughout the month they are partnered with another member who will check up on them to make sure they are following through. Then at the next meeting each member updates how they have done and checks the items from their list.

By writing down your goals and sharing them with the Mastermind Group members you gain greater clarity on where you want to take your company and have someone to help hold you accountable for accomplishing what you said you were going to do.

Evan Carmichael

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Name: Evan Carmichael
Location: Toronto, Ontario, Canada

EvanCarmichael.com is the world's #1 website for small business motivation and strategies. Evan also runs a series of successful Mastermind Groups in Toronto for entrepreneurs.


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