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Optimizing Your Social Media Marketing Through Twitter Utilities

Guest post by: Logan Nathan

Article Overview: With Twitter sewing up the market for sharing bits of information with the public, smart entrepreneurs are hopping on the bandwagon and leveraging thee enormous success of Twitter with their own services. Adding value to the twitter experienceBusinesses are now using Twitter related services to get feedback, announce new products, share information about forthcoming special offers, track the conversation that’s going on around their brand or broadcast details about their upcoming seminars, meetings and coaching programs.Twitter utilities are being used by leading companies such as Dell, JetBlue Airways, The New York Times and even the BBC

Optimizing Your Social Media Marketing Through Twitter Utilities

With Twitter sewing up the market for sharing bits of information with the public, smart entrepreneurs are hopping on the bandwagon and leveraging thee enormous success of Twitter with their own services. Adding value to the twitter experienceBusinesses are now using Twitter related services to get feedback, announce new products, share information about forthcoming special offers, track the conversation that's going on around their brand or broadcast details about their upcoming seminars, meetings and coaching programs.Twitter utilities are being used by leading companies such as Dell, JetBlue Airways, The New York Times and even the BBC. For instance leading publishing houses use such services to send alerts about breaking news, which urges their readers to buy their daily newspaper. Airlines are able to let their customers know about their new routes, reduced fares or discounts on particular routes.

From the marketing department to the boardroom

With marketing accountability taking on a crucial role for businesses especially in the current economy, businesses are using such services to measure the results from their social media activities. Entering into meaningful conversations in the social media arena takes time, and resources have to be allocated to give social media strategies to work. There are now several services that allow companies to track and monitor their Twitter activity. Using such services marketing professionals can test their social media strategies and implement measures that bring them the best results. Another advantage of using Twitter monitoring services is to present a case study to management on the benefits of using social media as an integral part of the overall marketing plan.

Saving time through automation

Given the current economical conditions, marketing managers need their staff to optimise their time to deliver results. While working smarter ensures that employees don't get stressed by working longer hours, employers can redirect funds allocated for overtime payments into innovative marketing efforts. This is where automation plays an important part. While social media activity should be an ongoing activity, there are several automation tools that can be used to make the process of using Twitter for business marketing faster and less tedious. For instance users can write a number of Tweets and schedule them to appear at regular time intervals throughout the day. Potential joint venture partners can be identified and followed automatically, and new followers can also be followed back automatically.

Monitoring and measuring for online success

Keeping the eyes and ears to the ground are important factors that help businesses react to both customers expectations and also competitive threats. Twitter utilities are now available that allow businesses to receive email alerts whenever their product, brand, competitor or any other keyword is queried on Twitter. The advantage here is that by getting such information in real time, businesses can be in tune with the conversation that's going on in the social stratosphere and rectify problems or find ways to provide enhanced customer value.

The mobile Twitter experience

Recently marketing on the internet has taken on a new dimension with the introduction of smart mobile phones, so business can execute social media related tasks on the move, so those hours journeying to and from work by public transport are made use of effectively.

Whatever brand of smartphone you use, there are utilities that provide a range of services allowing users to send direct messages to followers, retweet messages or reply to messages from Twitter followers while on the go.

Twitter utilities have added tremendous value to the micro blogging platform and have provided businesses with an amazing potential to exploit this social media platform to grow their business on the internet.

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Article Tags: businees, keywords, maketing, measuring, monitoring, social media



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Social Media Marketing Ignorance - I was recently consulting with the head of marketing for a firm in the medical engineering field (actually a great field to be in at any time) when I couldn't believe something that the client blurted out. "I am not interested in that Social Media stuff - its for kids, teenagers!" I sat back - little did he know that 95% of what I was about to tell him had to do with his so-called "Social Media crap." I took a deep breath, and proceeded on. This company was dying. They were stuck in old Advertising methodologies that were dying as well. I almost couldn't believe it when he admitted to me that they hadn't done very much online at all over the years (in terms of marketing). Roughly 45 mins later, not only had I persuaded this individual (an incredibly smart man I might add) into laying out an online marketing plan, but I had explained to him how social media marketing is very likely 'here' to stay. So it just makes me wonder - what do people really think about Social Media Marketing? Personally, we utilize tools like Twitter and Facebook everyday to make new business relationships and strengthen existing accounts. Print ads? We own a number of businesses and haven't taken one out in years. And if you follow the "teenager" comment - I have tracked numerous studies and articles that show "teenagers" actually aren't using Twitter that much - its a 'simpler' tool of sorts, for an older or 'more seasoned' crowd we might think (haha). Just some thoughts, we personally pick up a newspaper maybe once or twice a week still, but how many times just in the last hour have we sat down to the computer or used the cell phone (as a text tool)?
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: The State of Marketing - 2011. An infographic. - I will use Social Media much more - especially Twitter and Facebook - to promote my business.


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