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Twitter – The Social Media Tool That Works Wonders For Business

Written by: Logan Nathan

Article Overview: First it was Google that piqued the interest of the business world. While most business owners continue to focus on Search Engine Optimisation(SEO), and what they need to do to continue rank high on Google and other search engines, savvy corporations and small businesses are breaking rank and focusing their efforts in a new direction – Twitter, the social media platform that has quickly become a phenomenon in online marketing. So what’s so special about Twitter, and what are these businesses doing that makes Twitter an exciting proposition for business growth.

Twitter – The Social Media Tool That Works Wonders For Business

First it was Google that piqued the interest of the business world. While most business owners continue to focus on Search Engine Optimisation(SEO), and what they need to do to continue rank high on Google and other search engines, savvy corporations and small businesses are breaking rank and focusing their efforts in a new direction - Twitter, the social media platform that has quickly become a phenomenon in online marketing. So what's so special about Twitter, and what are these businesses doing that makes Twitter an exciting proposition for business growth.

A funnel of information

How would you like to get the latest information on a subject? Information that has been posted, not in the last month or the last week, but even as recent as the past five minutes. Imagine learning of a new strategy that can be applied to your business. A strategy that if implemented straightaway could give you an edge over your competitors? With the vast pool of talented professionals posting updates on Twitter, it's like having information on tap that just can't be turned off. Information that you may perhaps not even have to pay for.

Or perhaps you want to do some testing on a new product idea that you're planning to launch and just cannot afford to hire an expensive market research firm. It's Twitter to the rescue again. Fire up a survey on the web using a survey software program such a s Surveymonkey and send out a Tweet asking prospects to respond to a question you have for them. Offer them a free downloadable report in appreciation of their taking the time and effort to fill the survey. That's it, You will have your market research done for free.

Customer Service Revisited

If you thought that customer service meant a team of call centre staff hopping on and off the phone answering customer queries, think again. Twitter is the new customer service tool. Perhaps it's a product glitch that's being fixed - send out a Tweet to customers, so they don't panic and know exactly what to expect. Maybe it's a Stocktake Sale that you're about to begin - send a Tweet, and save on expensive advertising. The possibilities are limited only by your imagination.

Great customer service is highly appreciated and the word spreads fast. Twitter will spread the word even faster. Of course the converse also applies. News about poor customer service spreads even faster.

Role modeling and networking

Even the experts role model those who have succeeded before them, so why not you? Twitter is an amazing platform to help you find role models to follow. Whatever your niche or industry, there's bound to be an expert who has already made it, and is willing to share some secrets, if you know how to ask. No more reinventing the wheel. Find out what works and model the strategy for your own business. This a surefire way to a shortcut for your success story.

Business owners who are frustrated doing the rounds of their local business group meetings, can expand their reach through Twitter and tap into the minds of others in an entirely different time zone. This also presents an amazing opportunity to contact potential partners to form Joint Ventures. In the online marketing world, collaboration has replaced competition, and even competing businesses are combining forces to offer the customer a packaged product comprising products and services from both companies.

Pulling traffic from the internet superhighway

Online traffic jams are the essence of growing businesses on the internet. Twitter is the ideal tool to help jam your website with traffic. Once you establish yourself as an expert in your field, your Twitter followers will watch out for your tweets. With such a commanding presence, you can always point the tweets back to a product offer on a blog or a website. The more targeted your followers, the more hits you will be able to generate.

These are some of the ways you can use Twitter to fast-track your business success. Before you go off to launch your Twitter campaign it is important to remember that Twitter is just another media vehicle and the other two elements of the marketing triangle - the message and the market. Get the mix right and watch your profits grow.

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Article Tags: breaking rank, business growth, centre staff, customer queries, customer service tool, edge over your competitors, funnel, google, media platform, new direction, new strategy, other search engines, product idea, savvy corporations, search engine optimisation, survey software, surveymonkey, talented professionals, tweet, twitter



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: The State of Marketing - 2011. An infographic. - I will use Social Media much more - especially Twitter and Facebook - to promote my business.
Social Media Marketing Ignorance - I was recently consulting with the head of marketing for a firm in the medical engineering field (actually a great field to be in at any time) when I couldn't believe something that the client blurted out. "I am not interested in that Social Media stuff - its for kids, teenagers!" I sat back - little did he know that 95% of what I was about to tell him had to do with his so-called "Social Media crap." I took a deep breath, and proceeded on. This company was dying. They were stuck in old Advertising methodologies that were dying as well. I almost couldn't believe it when he admitted to me that they hadn't done very much online at all over the years (in terms of marketing). Roughly 45 mins later, not only had I persuaded this individual (an incredibly smart man I might add) into laying out an online marketing plan, but I had explained to him how social media marketing is very likely 'here' to stay. So it just makes me wonder - what do people really think about Social Media Marketing? Personally, we utilize tools like Twitter and Facebook everyday to make new business relationships and strengthen existing accounts. Print ads? We own a number of businesses and haven't taken one out in years. And if you follow the "teenager" comment - I have tracked numerous studies and articles that show "teenagers" actually aren't using Twitter that much - its a 'simpler' tool of sorts, for an older or 'more seasoned' crowd we might think (haha). Just some thoughts, we personally pick up a newspaper maybe once or twice a week still, but how many times just in the last hour have we sat down to the computer or used the cell phone (as a text tool)?
Re: The Boom In Social Media - Social Media is the future of online marketing, Have seen any business website lately? On their home pages you will see follow us on Twitter and connect with us on Facebook
Re: I thought social sites were a waste of time. How wrong I was - Social Media has only really been understood this last year or two. Before that I didn’t really understand or like Facebook for example because of the problems separating Family and Friends from Business. Twitter seemed a total waste of my time and a lot of people seemed to spend all their time building up their followers to brag about how many they have got. Now I understand the basics a bit more I can appreciate the value particularly of Twitter in building up relationships with others in your niche with a view to doing business later. If people follow me and are active in the general Internet world or marketing in particularly then I follow back immediately otherwise I don’t see the point. You could argue I suppose that someone who breeds dogs and enjoys painting for example might suddenly become an Internet Marketer and I am missing out on not following them but I tend to stick within my niche. regards, Mal.


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