SWOT Analysis Tips
SWOT Analysis Tips
SWOT stands for:
- Strengths: attributes of the organization that are helpful to achieving the objective.
- Weaknesses: attributes of the organization that are harmful to achieving the objective.
- Opportunities: external conditions that are helpful to achieving the objective.
- Threats: external conditions which could do damage to the business's performance
In terms of tips for Strengths focus on internal factors such as:
- your business known competitive advantages (product, process, etc…)
- capital & balance sheet strengths
- relationships and intangibles
- other market, finance, operational & product strenghts
On Weakness also focus on internal factors such as:
- staff shortages or finding issues
- corporate culture issues
- process & systems underdevelopment etc.
On Opportunity focus is on mainly external factors such as:
- leverage market share to grow
- focus on certain market segment to succeed
- targeting specific identified customers with particular product etc.
On Threats focus is also on mainly external factors such as:
- That are the competitors doing that can impact your business
- external market factors (ie. economic slowdown)
- Niche players targeting certain segments and customers
Remember the aim of the SWOT is to identify key actions and steps in the process of planning for achievement of the selected objective.
SWOT Analysis Tips - To learn more about this author, visit Igor Glavanic's Website.
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SWOT is one of the most commonly used tools in marketing, corporate planning & strategic assessments today.
SWOT stands for:
- Strengths: attributes of the organization that are helpful to achieving the objective.
- Weaknesses: attributes of the organization that are harmful to achieving the objective.
- Opportunities: external conditions that are helpful to achieving the objective.
- Threats: external conditions which could do damage to the business's performance
In terms of tips for Strengths focus on internal factors such as:
- your business known competitive advantages (product, process, etc…)
- capital & balance sheet strengths
- relationships and intangibles
- other market, finance, operational & product strenghts
On Weakness also focus on internal factors such as:
- staff shortages or finding issues
- corporate culture issues
- process & systems underdevelopment etc.
On Opportunity focus is on mainly external factors such as:
- leverage market share to grow
- focus on certain market segment to succeed
- targeting specific identified customers with particular product etc.
On Threats focus is also on mainly external factors such as:
- That are the competitors doing that can impact your business
- external market factors (ie. economic slowdown)
- Niche players targeting certain segments and customers
Remember the aim of the SWOT is to identify key actions and steps in the process of planning for achievement of the selected objective.
SWOT Analysis Tips - To learn more about this author, visit Igor Glavanic's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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