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Bob Richards Articles

Written by: Bob Richards

Sales Leads to Sales - Click To Read Article
Why sales people would buy "leads," which are basically names on a list, or subscribe to on-line directories from which to call, is a mystery. Calling people that have not expressed interest is a poor use of valuable time. Why not just contact those that have interest?

Why Sales Professionals Should Never Prospect - Click To Read Article
Prospecting is a monotonous, low output activity that sorts through hundreds or thousands of suspects to produce a handful of prospects. Sales professionals must never waste their time perfornming this activity to gain clients.

Lead Marketing- How to Work a Lead - Click To Read Article
Every entrepreneur knows he needs leads. But lead generation is only half the battle. What you do with the lead detrermines if you have a sale.





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