Paul Roesch Articles

How do Seniors Sell their Homes today? At a Real Estate Auction - Click To Read Article
Facing what is perhaps the worst housing market since the Great Depression, most seniors will find it almost impossible to find buyers for their outdated homes. And, with the current glut of unsold houses in many markets, even reducing the asking price may not solve the problem. So relying on traditional real estate sales methods to sell their existing homes has in many instances failed to produce results. An often overlooked real estate sales strategy called “accelerated marketing” is gaining wide popularity with outstanding results. Accelerated marketing is a real estate auction strategy and makes the most sense in many situations facing seniors today. The home is sold “As Is, Where Is”. The Seller retains control of the transaction. Buyers like the auction method because they are buying at “true market value”.


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