A Key to Success in Your Internet Marketing Business - What Product are You Selling?
A Key to Success in Your Internet Marketing Business - What Product are You Selling?
I have said before. It’s important to know your target market. Who are you trying to attract? You need to know the wants and needs of your target market.
What are their problems; what are their questions; what pain are they feeling; what do they think about; where do they go on the internet?
If you can solve the problems of your target market, answer their questions, and fulfill their wants and needs, you can attract large numbers of qualified prospects to you everyday.
But now I come back to the question I asked at the beginning of this article.
If you are in an internet network marketing business opportunity, what product are you selling?
If you don’t answer this question correctly, you will probably struggle in your business. Most network marketers will fail if they don’t get this answer right.
You’ve probably already guessed it. The answer is YOU. YOU are the product you are selling.
Why is it YOU? Prospects can go to a hotel meeting, look at a brochure, go to your website, or get on a conference call. But they are still not certain they can be successful in your business.
They are looking for someone they can trust.
They are looking for someone who can guide them each step of the way and lead them to success. They are looking for the person who can give them the answers when they get stuck.
If they like the company and its products, they could easily find another rep – someone who appears more successful or a stronger leader than you.
Trust is a very important factor in their purchase decision. If they buy from you, they are trusting that you can lead them out of the financial mess they are currently in.
If you are a brand new rep, don’t feel discouraged or anxious. With the proper internet marketing training, you can pre-sell yourself before even talking to your prospect.
If you are having trouble enrolling prospects, it’s probably because you are not pre-selling yourself.
But I have good news for you. You can learn how to pre-sell yourself.
Most network marketing companies and their leaders don’t teach this subject. They stress the importance of having the proper mindset, memorizing scripts, developing your “why,” creating a vision board, etc.
Please, don’t get me wrong. There is nothing wrong with doing these things. In fact, it’s very important. But it leaves out the most important step in achieving success in your internet network marketing business opportunity. That is, you must sell yourself.
By providing your prospect with valuable, educational information, your prospect begins to respect you and trust your judgment. They will come to you seeking your opinion on the best internet marketing training and the best network marketing business to select.
The educational information you provide must solve their problems, answer their questions, and give them the information they are seeking. Understanding this concept is critical to your success in network marketing.
A Key to Success in Your Internet Marketing Business What Product are You Selling - To learn more about this author, visit Scott Hubbard's Website.
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If you are in an internet network marketing business opportunity, it’s critical that you understand what product you are selling. I can hear what you are saying. “Now that’s a pretty stupid statement, Scott. Just take a quick look at my website. It’s pretty obvious what product I am selling.” More on this in a moment.
I have said before. It’s important to know your target market. Who are you trying to attract? You need to know the wants and needs of your target market.
What are their problems; what are their questions; what pain are they feeling; what do they think about; where do they go on the internet?
If you can solve the problems of your target market, answer their questions, and fulfill their wants and needs, you can attract large numbers of qualified prospects to you everyday.
But now I come back to the question I asked at the beginning of this article.
If you are in an internet network marketing business opportunity, what product are you selling?
If you don’t answer this question correctly, you will probably struggle in your business. Most network marketers will fail if they don’t get this answer right.
You’ve probably already guessed it. The answer is YOU. YOU are the product you are selling.
Why is it YOU? Prospects can go to a hotel meeting, look at a brochure, go to your website, or get on a conference call. But they are still not certain they can be successful in your business.
They are looking for someone they can trust.
They are looking for someone who can guide them each step of the way and lead them to success. They are looking for the person who can give them the answers when they get stuck.
If they like the company and its products, they could easily find another rep – someone who appears more successful or a stronger leader than you.
Trust is a very important factor in their purchase decision. If they buy from you, they are trusting that you can lead them out of the financial mess they are currently in.
If you are a brand new rep, don’t feel discouraged or anxious. With the proper internet marketing training, you can pre-sell yourself before even talking to your prospect.
If you are having trouble enrolling prospects, it’s probably because you are not pre-selling yourself.
But I have good news for you. You can learn how to pre-sell yourself.
Most network marketing companies and their leaders don’t teach this subject. They stress the importance of having the proper mindset, memorizing scripts, developing your “why,” creating a vision board, etc.
Please, don’t get me wrong. There is nothing wrong with doing these things. In fact, it’s very important. But it leaves out the most important step in achieving success in your internet network marketing business opportunity. That is, you must sell yourself.
By providing your prospect with valuable, educational information, your prospect begins to respect you and trust your judgment. They will come to you seeking your opinion on the best internet marketing training and the best network marketing business to select.
The educational information you provide must solve their problems, answer their questions, and give them the information they are seeking. Understanding this concept is critical to your success in network marketing.
A Key to Success in Your Internet Marketing Business What Product are You Selling - To learn more about this author, visit Scott Hubbard's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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