| By Evan Carmichael
A new year is upon us and with that comes new opportunities for
small business owners everywhere. What new technologies will your
business embrace this year? What new partnerships will you form? How
will you take advantage of the changing marketplace?
In answering these questions, entrepreneurship expert Evan Carmichael
suggests the importance of examining the rising trends that are promising
to impact small business in the coming year. “The beginning
of a new year is a good opportunity for entrepreneurs to revive their
drive for success and give their business a fresh start,” says
Carmichael, “but in order to move forward, they need to look
ahead at what is to come.”
Top on Carmichael’s list of small business trends for 2007
is the continued rise in importance of being able to do anything and
everything online. “Small businesses today can’t just
have a one-page website,” he says. “The division between
IT and business is shrinking. From e-marketing to selling products
online to offering podcasts, small business owners need to embrace
everything the Internet has to offer.”
A glimpse at the number of users on FeedBurner’s website –
an online news feed management provider – is evidence of Carmichael’s
point. Today, FeedBurner tracks over 1.6 million podcast subscribers,
a figure that has doubled in the past six months alone. Similarly,
a 2006 PEW Internet Project report states that 12 percent of Internet
users have downloaded a podcast. “This year,” says Carmichael,
“small business owners need to seriously explore these various
types of online tools as means of better reaching their customers.”
A second trend that will affect small business this year, says Carmichael,
is the focus on everything ‘green’. “Consumers are
starting to demand more from those they do business with,” he
says. “Whether it’s behaving in a more sustainable way,
supporting environmental causes, or offering green products, small
business owners can take advantage of this growing concern.”
Venture capitalists are beginning to pick up on this trend, where
in the U.S. they invested over $150 million in green-focused startups
in 2005, double the amount of the previous year. A study by the Organic
Trade Association shows similar growth: in 2005, consumer sales of
nonfood organic products in the U.S. totaled $744 million. “Instead
of being encouraged by their customers to become more environmentally-friendly,”
says Carmichael, “small business owners can take the lead and
inspire their consumers.” |
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