Enterprise Sales - Friend or Foe
Enterprise Sales - Friend or Foe
Engaging with an enterprise customer is incredibly time consuming. The RFP/RFI process can take several man weeks of effort alone. Sales cycles for these large deals are typically 9-18 months. Additionally, it requires your executive’s time for relationship building. And the worst scenario is that they will usually make a sale contingent upon developing functionality they require. These requests often take two to six man months away from achieving the development required to establish a repeatable sales model.
There are several considerations for predicting if all this time is an investment or a distraction. First, you need to understand if your product is able to function in the large and complex environments of an enterprise customer. Enterprise Readiness 101 is a multi-media course (available at http://www.enterprise-readiness.com) that can help you determine how enterprise customers will evaluate your solution. Additionally, you need to consider how prepared your company is to support the installation and ongoing 24/7 support these customers will require.
To maintain optimal productivity in a company, the leadership needs to make a plan and enable its employees to execute that plan. However, each time leadership takes on a project that diverts resources from their long term goals, they greatly reduce the chances of achieving the long term goal in a practical time frame. Each additional customer project further reduces your chances of achieving those long term goals.
There are two key scenarios where a company can fall into a severe case of short term tunnel vision. Constantly taking on new projects designed to meet the needs of enterprise customers often leads a company to state of thrashing-- an operational state where employees are so busy moving from one project to another that the overall output becomes severely diminished.
The second scenario is when a company does not decide to address this question head on. Executives like to leave their options open; they will decide to take each opportunity on a case-by-case basis or they will not address this question at all. In essence, what they are doing is giving themselves an illusion that they have set some boundaries. However, more times than not, they cannot resist the temptation of a large opportunity. So, each opportunity gets approved and the tunnel vision creeps in over time.
Every company has to answer the enterprise decision for themself. Once the decision is made, then everyone in the company can create a structure that works best to achieve the goals of the company. More importantly, each area of the company can have an opportunity to set themselves up to succeed in getting the necessary work done with upper management support. This translates into a more efficient company with happier, more successful employees. Everyone wins.
Enterprise Sales Friend or Foe - To learn more about this author, visit Andy Piper's Website.
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Enterprise companies represent the Holy Grail customer base for sales teams launching a new technology. The upside potential is impossible to ignore when you think about doubling your sales goals or making a single year’s salary with a single deal. But, these sales are incredibly difficult to achieve. For many companies, these sales engagements can wreak havoc on a company’s productivity and prevent them from meeting their goals. This article will help you determine if these projects are right for you.
Engaging with an enterprise customer is incredibly time consuming. The RFP/RFI process can take several man weeks of effort alone. Sales cycles for these large deals are typically 9-18 months. Additionally, it requires your executive’s time for relationship building. And the worst scenario is that they will usually make a sale contingent upon developing functionality they require. These requests often take two to six man months away from achieving the development required to establish a repeatable sales model.
There are several considerations for predicting if all this time is an investment or a distraction. First, you need to understand if your product is able to function in the large and complex environments of an enterprise customer. Enterprise Readiness 101 is a multi-media course (available at http://www.enterprise-readiness.com) that can help you determine how enterprise customers will evaluate your solution. Additionally, you need to consider how prepared your company is to support the installation and ongoing 24/7 support these customers will require.
To maintain optimal productivity in a company, the leadership needs to make a plan and enable its employees to execute that plan. However, each time leadership takes on a project that diverts resources from their long term goals, they greatly reduce the chances of achieving the long term goal in a practical time frame. Each additional customer project further reduces your chances of achieving those long term goals.
There are two key scenarios where a company can fall into a severe case of short term tunnel vision. Constantly taking on new projects designed to meet the needs of enterprise customers often leads a company to state of thrashing-- an operational state where employees are so busy moving from one project to another that the overall output becomes severely diminished.
The second scenario is when a company does not decide to address this question head on. Executives like to leave their options open; they will decide to take each opportunity on a case-by-case basis or they will not address this question at all. In essence, what they are doing is giving themselves an illusion that they have set some boundaries. However, more times than not, they cannot resist the temptation of a large opportunity. So, each opportunity gets approved and the tunnel vision creeps in over time.
Every company has to answer the enterprise decision for themself. Once the decision is made, then everyone in the company can create a structure that works best to achieve the goals of the company. More importantly, each area of the company can have an opportunity to set themselves up to succeed in getting the necessary work done with upper management support. This translates into a more efficient company with happier, more successful employees. Everyone wins.
Enterprise Sales Friend or Foe - To learn more about this author, visit Andy Piper's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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