5 reasons why companies should encourage employees to blog
5 reasons why companies should encourage employees to blog
1 A platform to display his creative writing abilities-
Ability to write well is a talent-but most of the jobs today may not have anything to do with creative writing. Blogging gives employees to explore their command over words-showcase their ability to write good articles, poem, stories and more.
2 Encouraging employee to open up
An employee usually doesn't share personal details with his management or other employees, excluding may be few close friends. Blogging encourages people to share their joy and sorrow, what they did where they went, what they think and what they feel. This helps managers and HR to understand their people better.
3 Facilitate interactions within employees
Employees across the organization, irrespective of their departments/projects/seniority can come together under the umbrella of corporate blog and interact effectively to discuss subjects of common interest
4 Allow managers to take preventive measures towards employee grievances
If any employee is not happy about anything in the company (company policy, pay, his colleagues/project etc) and writes about it in the blog, management can take note of that and initiate preventive measures to ensure employee satisfaction is not compromised. Without an effective platform to air his grievances, an employee may sometime look for opportunities outside the organization, without even making an effort to resolve his concerns with his employers. Blogging can bring down attrition, if used effectively.
5 Explore hidden talents
A programmer who is assigned the task of coding might be very good at pre sales or business analysis, someone working on JAVA may also have strong expertise in another technology such as .net or SAP. When an employee displays is interest and expertise in a specific field which may be different from what he is working currently, management can make note of such talents and use them effectively when there is a need.
Because of these and many more advantages, several corporate houses have launched internal blogs for their employees. Most of the leading IT companies in India have internal blogs and non IT companies are also recognizing the need for such a platform in their enterprise. The list of companies jumping to corporate blogging bandwagon is on a steady rise. In future articles, let us review other aspects of corporate blogging-such as measuring ROI from blogging
5 reasons why companies should encourage employees to blog - To learn more about this author, visit Shrinidhi 's Website.
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Typically, an employee interacts only with a small group in the organization- his team, managers and subordinates and discussion will be mainly related to work. Providing a blogging platform within the corporate intranet and encouraging the staff to blog gives an employer following unique advantages which otherwise are difficult to derive:
1 A platform to display his creative writing abilities-
Ability to write well is a talent-but most of the jobs today may not have anything to do with creative writing. Blogging gives employees to explore their command over words-showcase their ability to write good articles, poem, stories and more.
2 Encouraging employee to open up
An employee usually doesn't share personal details with his management or other employees, excluding may be few close friends. Blogging encourages people to share their joy and sorrow, what they did where they went, what they think and what they feel. This helps managers and HR to understand their people better.
3 Facilitate interactions within employees
Employees across the organization, irrespective of their departments/projects/seniority can come together under the umbrella of corporate blog and interact effectively to discuss subjects of common interest
4 Allow managers to take preventive measures towards employee grievances
If any employee is not happy about anything in the company (company policy, pay, his colleagues/project etc) and writes about it in the blog, management can take note of that and initiate preventive measures to ensure employee satisfaction is not compromised. Without an effective platform to air his grievances, an employee may sometime look for opportunities outside the organization, without even making an effort to resolve his concerns with his employers. Blogging can bring down attrition, if used effectively.
5 Explore hidden talents
A programmer who is assigned the task of coding might be very good at pre sales or business analysis, someone working on JAVA may also have strong expertise in another technology such as .net or SAP. When an employee displays is interest and expertise in a specific field which may be different from what he is working currently, management can make note of such talents and use them effectively when there is a need.
Because of these and many more advantages, several corporate houses have launched internal blogs for their employees. Most of the leading IT companies in India have internal blogs and non IT companies are also recognizing the need for such a platform in their enterprise. The list of companies jumping to corporate blogging bandwagon is on a steady rise. In future articles, let us review other aspects of corporate blogging-such as measuring ROI from blogging
5 reasons why companies should encourage employees to blog - To learn more about this author, visit Shrinidhi 's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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