5 reasons why companies should encourage employees to blog
5 reasons why companies should encourage employees to blog
1 A platform to display his creative writing abilities-
Ability to write well is a talent-but most of the jobs today may not have anything to do with creative writing. Blogging gives employees to explore their command over words-showcase their ability to write good articles, poem, stories and more.
2 Encouraging employee to open up
An employee usually doesn't share personal details with his management or other employees, excluding may be few close friends. Blogging encourages people to share their joy and sorrow, what they did where they went, what they think and what they feel. This helps managers and HR to understand their people better.
3 Facilitate interactions within employees
Employees across the organization, irrespective of their departments/projects/seniority can come together under the umbrella of corporate blog and interact effectively to discuss subjects of common interest
4 Allow managers to take preventive measures towards employee grievances
If any employee is not happy about anything in the company (company policy, pay, his colleagues/project etc) and writes about it in the blog, management can take note of that and initiate preventive measures to ensure employee satisfaction is not compromised. Without an effective platform to air his grievances, an employee may sometime look for opportunities outside the organization, without even making an effort to resolve his concerns with his employers. Blogging can bring down attrition, if used effectively.
5 Explore hidden talents
A programmer who is assigned the task of coding might be very good at pre sales or business analysis, someone working on JAVA may also have strong expertise in another technology such as .net or SAP. When an employee displays is interest and expertise in a specific field which may be different from what he is working currently, management can make note of such talents and use them effectively when there is a need.
Because of these and many more advantages, several corporate houses have launched internal blogs for their employees. Most of the leading IT companies in India have internal blogs and non IT companies are also recognizing the need for such a platform in their enterprise. The list of companies jumping to corporate blogging bandwagon is on a steady rise. In future articles, let us review other aspects of corporate blogging-such as measuring ROI from blogging
5 reasons why companies should encourage employees to blog - To learn more about this author, visit Shrinidhi 's Website.
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Typically, an employee interacts only with a small group in the organization- his team, managers and subordinates and discussion will be mainly related to work. Providing a blogging platform within the corporate intranet and encouraging the staff to blog gives an employer following unique advantages which otherwise are difficult to derive:
1 A platform to display his creative writing abilities-
Ability to write well is a talent-but most of the jobs today may not have anything to do with creative writing. Blogging gives employees to explore their command over words-showcase their ability to write good articles, poem, stories and more.
2 Encouraging employee to open up
An employee usually doesn't share personal details with his management or other employees, excluding may be few close friends. Blogging encourages people to share their joy and sorrow, what they did where they went, what they think and what they feel. This helps managers and HR to understand their people better.
3 Facilitate interactions within employees
Employees across the organization, irrespective of their departments/projects/seniority can come together under the umbrella of corporate blog and interact effectively to discuss subjects of common interest
4 Allow managers to take preventive measures towards employee grievances
If any employee is not happy about anything in the company (company policy, pay, his colleagues/project etc) and writes about it in the blog, management can take note of that and initiate preventive measures to ensure employee satisfaction is not compromised. Without an effective platform to air his grievances, an employee may sometime look for opportunities outside the organization, without even making an effort to resolve his concerns with his employers. Blogging can bring down attrition, if used effectively.
5 Explore hidden talents
A programmer who is assigned the task of coding might be very good at pre sales or business analysis, someone working on JAVA may also have strong expertise in another technology such as .net or SAP. When an employee displays is interest and expertise in a specific field which may be different from what he is working currently, management can make note of such talents and use them effectively when there is a need.
Because of these and many more advantages, several corporate houses have launched internal blogs for their employees. Most of the leading IT companies in India have internal blogs and non IT companies are also recognizing the need for such a platform in their enterprise. The list of companies jumping to corporate blogging bandwagon is on a steady rise. In future articles, let us review other aspects of corporate blogging-such as measuring ROI from blogging
5 reasons why companies should encourage employees to blog - To learn more about this author, visit Shrinidhi 's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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