Go to Gemba!
Go to Gemba!
Listening to what other people say is not enough; you must see, smell and understand the actual process and working conditions.
So, when learning about the application of lean techniques, students are always taught to ‘go to Gemba’ … to go and find out for themselves what is happening.
Gemba visits take in whatever happens … they are not scripted or bound by pre-conceived notions of what should happen.
In fact, the phrase has wider connotations, also reflecting the ‘truth’ relating to customers and their lifestyles and how this impacts on the way in which we make and market products.
For example, when Toyota started on the development of their new luxury brand – the Lexus, a number of designers were sent to California to live the life of the affluent for several months. … the reason being that only when they understood the lives of the people in the target market segment, could they understand their needs and aspirations relating to the automobiles they might purchase … the Gemba!
‘Going to Gemba’ involves direct observation but it might also involve asking the customer or workers involved about why they are doing what they are doing and how they are feeling while doing it. This might reveal wishes and concerns that might not emerge in other forms of interaction such as an interview or questionnaire. The aim is to identify gaps between the mental models of those directly involved and those thinking about the situation ‘in abstraction’ from the office or design studio.
One way of reducing the need to ‘go to Gemba’ is to have your managers directly involved on the shop floor amongst the work group, rather than paying occasional visits from their ‘ivory towers’. This ensures that such managers are intimately involved and know what is happening before it is reported to them.
Go to Gemba - To learn more about this author, visit John Heap's Website.
Like this article? Share it with your friends
Gemba is a Japanese term meaning ‘the place where truth can be found”. It is normally used in the lean philosophy to mean the workplace (or the place where value is added) and the significance is that when you want to understand what is going on – you must visit the actual workplace to see for yourself the actual situation.
Listening to what other people say is not enough; you must see, smell and understand the actual process and working conditions.
So, when learning about the application of lean techniques, students are always taught to ‘go to Gemba’ … to go and find out for themselves what is happening.
Gemba visits take in whatever happens … they are not scripted or bound by pre-conceived notions of what should happen.
In fact, the phrase has wider connotations, also reflecting the ‘truth’ relating to customers and their lifestyles and how this impacts on the way in which we make and market products.
For example, when Toyota started on the development of their new luxury brand – the Lexus, a number of designers were sent to California to live the life of the affluent for several months. … the reason being that only when they understood the lives of the people in the target market segment, could they understand their needs and aspirations relating to the automobiles they might purchase … the Gemba!
‘Going to Gemba’ involves direct observation but it might also involve asking the customer or workers involved about why they are doing what they are doing and how they are feeling while doing it. This might reveal wishes and concerns that might not emerge in other forms of interaction such as an interview or questionnaire. The aim is to identify gaps between the mental models of those directly involved and those thinking about the situation ‘in abstraction’ from the office or design studio.
One way of reducing the need to ‘go to Gemba’ is to have your managers directly involved on the shop floor amongst the work group, rather than paying occasional visits from their ‘ivory towers’. This ensures that such managers are intimately involved and know what is happening before it is reported to them.
Go to Gemba - To learn more about this author, visit John Heap's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to John's articles
 |
|
DoNotComplicate - Life is simple. So is business. If you can keep it simple, you win. So... Do Not Complicate!
|
|
 |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 The Money Game Instant Classified Advertising Women Entrepreneurs Selling Shovels Why Banks Say No eguide |
|
 | ||
 |
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008 | |
 |
More PR Resources
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
