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Corporate Culture

Corporate Culture

What are your company's values? What about your beliefs, morals and goals? What about those of your team, your senior managers, your managers and the company as a collective whole? Sure, many company owners have outlined business plans where they describe what they want their company to achieve, what the goals and hopes of the company are and what sort of things they want to accomplish. Basically, your corporate culture is your company's morals, goals, beliefs and practices. Perhaps your company stands for many different things as most companies do. The thing is, what defines your corporate culture is not just your beliefs as the owner or VP of the company, but the collective beliefs of every single person who is a part of the company. That sounds simple but it's really not.

You see, corporate culture encompasses the beliefs of those in the company, the morals of those in the company and the different technologies, processes and strategies within the company as well. As new individuals come in, they bring new morals, view points and even ethnic differences as well, which also becomes a part of corporate culture. In essence, it is the social and behavioral norms of your team based on their beliefs, morals, hopes and more. Your own corporate culture may define where your company goes and how successful you are.

One large part of corporate culture is the emphasis on the importance of all individuals within the company. A great example is a company that serves not only it's clients, but it's team as well. One company in particular, allows the workers to hang personal slogans in the factory area as well as having award meetings and parties and many other employee oriented activities. This has been proven to speed up production, keep employees feeling included and satisfied and this definitely shows. In fact, it shows to outsiders, competition and it shows in the profit reports as well. Having corporate culture that works with where you are trying to take your company is a huge benefit and those who have accomplished it see amazing results. Identifying and working on your corporate culture can be one of the best ways to speed production, make a serious mark within your niche and have retain some of the best employees there are. The benefits are large and using this information, you can begin working on your corporate culture today.





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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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