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Historical Productivity Gains in Industry Generally

Historical Productivity Gains in Industry Generally

Being aware of the historical productivity gains in your industry is your secret weapon to success. Not only should you thoroughly research and document companies within your industry, you should also perform market analysis on your competitors as well. This will provide you with a historical productivity data about your industry and the general economy as well. By being aware of this sensitive productivity gains, you can easily see declining or improving market trends and make the necessary changes to protect your firm. In addition, by being aware of the productivity of others, you can easily tweak and improve your processes as well to maximize your profits.

For instance, let’s consider Kate. She is the CEO of a small but well known financial firm. Kate keeps abreast of the historical productivity gains in the financial agency. In times of recession, she takes a more conservative approach to marketing but in prosperous times, she markets heavily. By doing this, Kate has learned how to properly allocate and maximize her firm’s resources and makes productivity adjustments as necessary.

To clarify further, productivity is typically output per unit of input. Therefore, to make productivity work for you, be diligent in your improvement efforts. Make it your goal to stay abreast of productivity data and improve your productivity at least 3 to 5 percent every single year. This is the bare minimum if you want to be average. If however, you want to catapult your success, you should shoot for 7-9 percent. Either way, you must stay abreast of historical productivity gains of your industry and what they are accomplishing as well and then strive to be even better than they are. Only then will you succeed in your quest to gain their market segment. After all, as the saying goes, those that stay ahead of the game, win the game and by watching and improving your productivity, you will be at a severe advantage despite any changing market trends. Unlike competitors who don’t watch productivity gains, you won’t be at a severe disadvantage. You won’t have to make massive layoffs or put yourself in a situation where you have to make hasty decisions with dire consequences because you would have been prepared beforehand.





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Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website


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