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How is a 'Vision' Developed?

Written by: David Liddell

Article Overview: To have a vision of a company, a product or the way that a company should be managed is the first part of becoming successful.

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How is a 'Vision' Developed?

Jonathan Swift said, "Vision is the art of seeing what is invisible to others." That statement is very true to artists, musicians and particularly to business men and women. Why? To have a vision of a company, a product or the way that a company should be managed is the first part of becoming successful. In fact, it can easily be classified as the hardest part. So, how is a vision developed? In order for a vision to be developed, the key player must decide what it is he wants to materialize from that vision. For instance, when writing the vision of a company, what does the company stand for? What is their main goal within their niche? In order to manifest these things, we must first answer the questions.

So, moving on to the next part of how a vision is developed, after having answered these questions, strategic moves must be made in order to assure that you are holding to the vision. If our company stands for the safety of children and for the best customer service available, what kind of strategic moves can we make in order to ensure that these things are happening? One move would be to research and find the safest toys available. Another would be to reject toys which might not be safe. Of course, with unbeatable customer service, the customers have to be shown that they are valuable and appreciated. Perhaps a strategic move in order to accomplish this would be to create customer contests where each one has a chance of winning a free product. Or, giving something away to the best customer each month would also accomplish this. The point is to make those goals and beliefs real and tangible.

Finally, we must maintain these things in order to have our vision continue. Of course, this is true with any situation. Through this example, though, you can see what is needed in order for a vision to truly develop. To recap – You must know what you want in order to develop your vision. Once you know what you want, you must take strategic steps to get what you want until you actually do accomplish your goals. Then, you must act to maintain your vision and keep it real. Whether it's a project within your business, a product, a company itself or anything else, these steps are how you develop a vision.

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Home > Productivity > David Liddell > How is a Vision Developed
Article Tags: company vision, mission, product, strategic moves

About the Author: David Liddell
RSS for David's articles - Visit David's website

David Liddell, president and founder of SKYE Business Solutions, is an insightful and

trusted advisor to organizations interested in improving their performance and results.

Based on more than 20 years of experience in organizational and business

development, he objectively evaluates organizations and their employees to identify

opportunities for increased efficiencies and productivity. Recognizing that employees

play a key role in a company's performance, David utilizes his analysis to create

customized employee training and development solutions designed to enhance

employee performance, leadership skills, team building, strategy planning and

organizational development. 

He is widely respected for his skills as an expert problem solver, trainer, speaker,

facilitator and coach. As a certified 360 Solutions training partner and Profiles

International strategic business partner, he brings proven expertise to his creation of

customized employee development solutions.

Areas of Expertise

David has assisted numerous companies in improving employee and organizational performance. Using

a blended approach (assessments, training, coaching, strategic planning, and consulting), following is a

sample of results achieved:

  • Improved core leadership strength and alignment
  • Increased sales performance / business growth
  • Maximized production throughput and workforce productivity
  • Enhance organizational culture to foster a high performance mind-set (employee engagement)
  • Elevated trust / improved communication and collaboration
  • Ensured successful formation and execution on strategic objectives and goals

Background and Credentials

Prior to founding SKYE Business Solutions, David honed his skills in organizational and business

development, sales and marketing, business growth, and employee retention, training and coaching

through his work in the manufacturing, technology distribution, computer software, and information

technology consulting industries.

David holds a Bachelor of Engineering degree from Concordia University and is active in numerous

community and professionals organizations.

Click here to visit David's website
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