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Leaders Need to Lead – Now is the Time

Leaders Need to Lead – Now is the Time

There is an interesting mix of business news in the media - good and bad, however regardless of what you hear, your business reality is derived from the performance of your sales force, your profit and loss statement, employee morale, and messaging from your company’s leadership. Despite how long it takes to emerge from this perfect storm of economic issues it is my firm belief that it will be the focused and resolute effort of your company leaders who will make the unique difference.

I am in a fortunate position - I speak with many business leaders weekly from companies in various industries and learn first hand what is working and what is not. Here are a few examples of what I am hearing and seeing. In the “what is not working” category: A shotgun sales approach – it is better to deploy your salespeople in a deliberate fashion. Working your employees ever harder – it is better to work with your employees and teams to eliminate business deficiencies so that they can deliver greater value to your organization. And, setting unrealistic performance expectations – yes, raise the bar, but not out of reach. Evaluate the landscape, set realistic stretch goals, celebrate successes, and watch your company grow. It may grow slowly but that is better than the alternative.

In the “what is working” category (in addition to the suggestions above): I see company leaders not panicking, taking a breath, assessing talent, and charting a course to success (or in some cases, safety). It is fair to say that most employees today are concerned about their future, both professionally and financially, and they are looking for guidance. This comes from leaders at all levels in the organization to calm the fear and set a realistic expectation for the future. Sure, there are no guarantees but a focused workforce is essential in a time of uncertainty. It minimizes the rumor mill, enhances team performance, and increases productivity.





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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website


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