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Executive Coaching and It's Value

Written by: David Liddell

Article Overview: Executive Coaching can be the key to success and failure. It doesn’t matter if you’re in a product or service oriented business, executive coaching and its value is tremendous.

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Executive Coaching and It's Value

Executive Coaching can be the key to success and failure. It doesn’t matter if you’re in a product or service oriented business, executive coaching and its value is tremendous; not only to you but to your business as well. Consider this. Those professionals who hire an executive coach are often able to become more successful at a faster rate than those that don’t. This is because they are more focused in their pursuits and are able to work closely with someone who can see the “entire picture” and help them craft a workable and achievable plan.
Consider these two scenarios. Mary was a business owner that saw the value in hiring an executive coach. She paid 5000 for 10 coaching services. As a result, she was able to work with someone one on one and developed a six figure income in under a year simply because she was willing to make an initial investment into herself and her business. On the other hand, Tom was a business owner that didn’t see the value in hiring an executive coach. Instead he spent his 5000 on courses, books, trying out different business models and other schemes. The result? He not only lost money but his business went belly under within one year. This was because he didn’t have a solid plan and didn’t know where to go.
Although it may seem like a big investment to begin with, a wise business person will see the bigger picture and the benefits that will happen in the long run. Without the proper experience and guidance that an executive coach can bring to the table, many businesses will jump headlong into a system or place without the proper structure and methods. This can be extremely dangerous for a new, fragile business or even a struggling older business. Executive coaching can provide you with the needed structure, technique and methods to help you with success. A coach can provide you with the full benefit of his or her experience and guide you toward the proper way to handle situations. This results in a more successful, well adjusted business.
In conclusion, executive coaching can be the difference between succeeding and failing in business. It doesn’t matter if you own a service or product oriented business. Either one of these types of businesses can greatly benefit from the knowledge and experience of an executive coach. Hiring an executive coach has intrinsic value and will serve to make the business greater.

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Home > Productivity > David Liddell > executive coaching and its value
Article Tags: business executive, executive coaching, service oriented business, success and failure

About the Author: David Liddell
RSS for David's articles - Visit David's website

David Liddell, president and founder of SKYE Business Solutions, is an insightful and

trusted advisor to organizations interested in improving their performance and results.

Based on more than 20 years of experience in organizational and business

development, he objectively evaluates organizations and their employees to identify

opportunities for increased efficiencies and productivity. Recognizing that employees

play a key role in a company's performance, David utilizes his analysis to create

customized employee training and development solutions designed to enhance

employee performance, leadership skills, team building, strategy planning and

organizational development. 

He is widely respected for his skills as an expert problem solver, trainer, speaker,

facilitator and coach. As a certified 360 Solutions training partner and Profiles

International strategic business partner, he brings proven expertise to his creation of

customized employee development solutions.

Areas of Expertise

David has assisted numerous companies in improving employee and organizational performance. Using

a blended approach (assessments, training, coaching, strategic planning, and consulting), following is a

sample of results achieved:

  • Improved core leadership strength and alignment
  • Increased sales performance / business growth
  • Maximized production throughput and workforce productivity
  • Enhance organizational culture to foster a high performance mind-set (employee engagement)
  • Elevated trust / improved communication and collaboration
  • Ensured successful formation and execution on strategic objectives and goals

Background and Credentials

Prior to founding SKYE Business Solutions, David honed his skills in organizational and business

development, sales and marketing, business growth, and employee retention, training and coaching

through his work in the manufacturing, technology distribution, computer software, and information

technology consulting industries.

David holds a Bachelor of Engineering degree from Concordia University and is active in numerous

community and professionals organizations.

Click here to visit David's website
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More from David Liddell
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Adaptive Organizations Beat Their Competition
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Related Forum Posts
Re: What's your Business, Ladies? Re: What's your Business, Ladies? - It was interesting reading about all of your businesses! I do business and relationship coaching for ambitious young professionals in Manhattan. I've been doing coaching since 2005. Before that, I was a freelance writer and wrote marketing materials. I also create painting which I sell online, but I've been too busy to paint for a while. I found that I really loved coaching the most, though I will always enjoy writing/painting just for myself. I find working with people one-on-one to be really energizing and inspiring. Tami, I'm curious how you got into coaching?
Rich Dad coaching Rich Dad coaching - Hi, I've read reports like this before and I don't know whether they are true or not. What I do know though is about checking out any coaches before you hire them. These comments aren't a reflection of Rich Dad's coaching, just comments on being coached in general. Many companies that offer coaching are only offering you a way to learn their method of doing something. The coaches many not have any qualifications or skills in coaching they just know what they need to tell you to do. So, I suggest that you find out more about the actual coach you would be working with. What training do they have? How long have they been coaching? Often people get into a sales funnel and are offered expensive coaching as part of this, where they may be better to find a professional coach themselves who can offer excatly what you as an individual needs. Its also important to speak one on one with any coach that you may hire because there's need to be connection and someone you truly feel that you can work well with. Wendy
Re: Differences between men and women entrepreneurs Re: Differences between men and women entrepreneurs - I appreciate what you've shared, Wendy. I understand what you mean about men needing a sounding board that they usually don't get from other men. I can't help but wonder if this is society that teaches them to hold their tongue and be brave to one another, while all along, they would conquer even greater enemies if they had that extra support from one another. No wonder executive coaching has given such great results in the business world. As far as the cave, I've been known to retreat to my own cave when I've gone into self protection mode. However, I would say I've experienced more "Venus" than "Mars". We may have some general gender differences, but each one of us is unique and special in our own way. This is why I feel that each one of us needs to focus on succeeding at being ourselves and not try to fit into anyone else's box. The reason I brought up this thread about what makes us women different is because some women find it a relief to hear that they are not the only women who struggle in the ways we've talked about.
Re: what position to request? Re: what position to request? - Business Development Manager - is more or less ok... thank you. but I want something fancier... an executive position..
ARTICLE: Performance coaching in the workplace ARTICLE: Performance coaching in the workplace - To create lasting performance change it is necessary to first understand the positive and negative influence that a person’s personal behaviors has on their execution and what impact these have on their ability to achieve success. Only when we fully understand a person’s behavioral patterns and create positive self-managing coaching strategies can we assist a person to create lasting performance change. The vast majority of employers believe coaching can deliver significant benefits to both individuals and organizations. The majority of employers plan to increase the use of coaching over the next few years, according to a new survey by the Institute of Personnel and Development. Nearly nine out of ten interviewed companies expect their managers and supervisors to deliver performance coaching as part of their day-to-day work. In another large industry-wide study it was found that most managers reported that they were confident in their ability to coach. However, the study also showed that the managers’ actual skills levels as coaches were typically poor. As a consequence they were not nearly as effective in their coaching as they believe themselves to be. Often times, they believed that coaching consisted of just providing 1-to-1 instructional feedback to their staff members on what to do in a given situation to perform better. Many recent studies have shown that technical skills only represent at best 20% of the contribution into our performance. The remaining 80% comes from our ability to choose or make a decision, assertiveness, commitment to grow, ability to concentrate, honesty, optimism, persistence, ability to perform well under stress and so on. These traits are commonly called our soft skills or attitude. Few managers understand just how deeply rooted their own behavior patterns are, let alone how to positively change them in other people. Performance coaching is frequently confused with other types of coaching, such as Executive coaching and Life coaching. Performance coaching is a form of Directive coaching. Executive coaching and Life coaching are both forms of Non-directive coaching. Directive coaching is usually more suitable for a manager who sometimes acts as a coach. Performance coaching in the workplace has developed immensely from what it was only 4 years ago. To choose the right coach will make a huge difference. You also better make sure to know what you want. If your coach knows what (s)he is doing – you will get on your way to get it! [i:38tu5pgr]- Peter J Karlsson[/i:38tu5pgr]


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