Spending Time on Social Networking - Make it Count!
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Productive and Organized - Stephanie is a nationally known speaker, productivity consultant and founder of Calahan Solutions, Inc. She has worked with hundreds of clients, and understands that every person is unique and requires systems that work for them.
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Spending Time on Social Networking - Make it Count!
Before you take a lot of time managing various social networking sites, make sure that the people using that network are in your target market! Today I'll tell you about a great tool that will help you figure that out.
Know Your Target!
So, I figure before I go into social networking, I had better take just a few minutes to make sure to explain what I mean about target market. A target market is a group of people that are most likely to want to buy what you have to offer. That is not to say that you would not sell to someone else, this is just where the most likely sale will happen. For example:
* If you sell pizza on a college campus, then your target market might be young adults between the age of 18-24.
* If you sell home interior items, your market might be females between the age of 35 - 54.
* If you sell hot rod magazines, your market might be males between the age 18 - 34.
So, do you know your target? Good!
Get the Data!
In order to know that you are spending your time in the right place, the next step would be to see where your target market "hangs out" on the net. Fortunately, you don't have to do a bunch of time consuming research, because Ignite Social Media recently came out with an awesome report that has really helped me target which social networks I should be spending my time.
You can find the report here: The 2008 Social Network Analysis Report - Geographic - Demographic and Traffic Data Revealed. http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
Brian has compiled a slew of data from a number of social networking sites. You can learn the user trends for the site, gender demographics, age demographics, income demographics as well as global location saturation. Whew! That is a lot of information in one spot.
Not only has he collected the info in one spot, but he gives you easy-to-read graphics so that you can review and make decisions quickly.
What To Do Now: Go take a look and see if you have any surprises or if you are spending your time in the right spot. Then, please give me your candid comment and tell your friends and colleagues to read this post and give me their candid comments as well.
I look forward to hearing from you.
To your success!
Stephanie
Spending Time on Social Networking Make it Count - To learn more about this author, visit Stephanie Calahan's Website.
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Have you set up a Web 2.0 strategy for your business? Do you use social networking sites to build your prospect listing? Do you know if the sites you have chosen are a fit with your target market?
Before you take a lot of time managing various social networking sites, make sure that the people using that network are in your target market! Today I'll tell you about a great tool that will help you figure that out.
Know Your Target!
So, I figure before I go into social networking, I had better take just a few minutes to make sure to explain what I mean about target market. A target market is a group of people that are most likely to want to buy what you have to offer. That is not to say that you would not sell to someone else, this is just where the most likely sale will happen. For example:
* If you sell pizza on a college campus, then your target market might be young adults between the age of 18-24.
* If you sell home interior items, your market might be females between the age of 35 - 54.
* If you sell hot rod magazines, your market might be males between the age 18 - 34.
So, do you know your target? Good!
Get the Data!
In order to know that you are spending your time in the right place, the next step would be to see where your target market "hangs out" on the net. Fortunately, you don't have to do a bunch of time consuming research, because Ignite Social Media recently came out with an awesome report that has really helped me target which social networks I should be spending my time.
You can find the report here: The 2008 Social Network Analysis Report - Geographic - Demographic and Traffic Data Revealed. http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
Brian has compiled a slew of data from a number of social networking sites. You can learn the user trends for the site, gender demographics, age demographics, income demographics as well as global location saturation. Whew! That is a lot of information in one spot.
Not only has he collected the info in one spot, but he gives you easy-to-read graphics so that you can review and make decisions quickly.
What To Do Now: Go take a look and see if you have any surprises or if you are spending your time in the right spot. Then, please give me your candid comment and tell your friends and colleagues to read this post and give me their candid comments as well.
I look forward to hearing from you.
To your success!
Stephanie
Spending Time on Social Networking Make it Count - To learn more about this author, visit Stephanie Calahan's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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