Spending Time on Social Networking - Make it Count!

Guest post by: Stephanie Calahan
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Strategies for Working From Home - By Stephanie Calahan

Have you set up a Web 2.0 strategy for your business? Do you use social networking sites to build your prospect listing? Do you know if the sites you have chosen are a fit with your target market?

Before you take a lot of time managing various social networking sites, make sure that the people using that network are in your target market! Today I'll tell you about a great tool that will help you figure that out.

Know Your Target!

So, I figure before I go into social networking, I had better take just a few minutes to make sure to explain what I mean about target market. A target market is a group of people that are most likely to want to buy what you have to offer. That is not to say that you would not sell to someone else, this is just where the most likely sale will happen. For example:

* If you sell pizza on a college campus, then your target market might be young adults between the age of 18-24.
* If you sell home interior items, your market might be females between the age of 35 - 54.
* If you sell hot rod magazines, your market might be males between the age 18 - 34.

So, do you know your target? Good!

Get the Data!

In order to know that you are spending your time in the right place, the next step would be to see where your target market "hangs out" on the net. Fortunately, you don't have to do a bunch of time consuming research, because Ignite Social Media recently came out with an awesome report that has really helped me target which social networks I should be spending my time.

You can find the report here: The 2008 Social Network Analysis Report - Geographic - Demographic and Traffic Data Revealed. http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Brian has compiled a slew of data from a number of social networking sites. You can learn the user trends for the site, gender demographics, age demographics, income demographics as well as global location saturation. Whew! That is a lot of information in one spot.

Not only has he collected the info in one spot, but he gives you easy-to-read graphics so that you can review and make decisions quickly.

What To Do Now: Go take a look and see if you have any surprises or if you are spending your time in the right spot. Then, please give me your candid comment and tell your friends and colleagues to read this post and give me their candid comments as well.

I look forward to hearing from you.

To your success!
Stephanie

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Strategies for Working From Home - By Stephanie Calahan

About the Author: Stephanie Calahan

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Stephanie L.H. Calahan (www.StephanieCalahan.com) of Calahan Solutions, Inc. is a dynamic entrepreneur, nationally known expert and speaker, media personality, author, publisher, productivity/ organization consultant, & business start-up coach. She focuses on conducting presentations, personal coaching, productivity assessments & organizing services. She believes that diversity of thought, communication styles, backgrounds, & experiences lead to more innovative, longer-lasting solutions. Steph has worked with hundreds of clients, and understands that every person is unique & requires systems that work for them. As such, she has been featured on/in numerous venues (http://www.calahansolutions.net) She is an active member in many professional organizations & is an active community leader. As such, she has received many awards recognizing her for her contributions. Her corporate and small business expertise as well as her Computer Science & HR backgrounds give her a unique perspective of what works at work. As a wife & mother, she knows family & leisure time is more important than ever.
Click here to visit Stephanie's website.

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Spending Time on Social Networking - Make it Count!

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