21 Ways to Get New Customers in a Slow Economy
21 Ways to Get New Customers in a Slow Economy
As a savvy sales and business person, it’s up to you to view every opportunity wisely. It’s your own responsibility to find out who needs your product or service, why they need it and how to make it affordable for them. Taking advantage of every opportunity you have to gain new customers and maintain your existing ones will help you to thrive in your business or industry, no matter the current state of our economy. Here are 21 ways to do just that…
--- Increase your Opportunities ---
1. Have more face to face visits with your clients.
2. Be willing to go see people to ensure that you’re taking care of them properly.
3. Be willing to go see even the “small” clients (other opportunities do exist).
4. Follow up during and after the work is complete or product is sold.
5. Ask for referrals.
6. Become a member of a networking organization.
7. Cold call on companies while out visiting face-to-face with your clients.
8. Write a plan of action to create more opportunities.
--- Manage Your Sales Leads Better ---
9. Call clients and customers back promptly.
10. Get a history of your leads when able.
11. Confirm appointments (it’s the professional).
12. Present in person (situational).
13. Make sure you understand who the decision makers are and the best way to close the sale.
14. Have referral letters, references and customer service surveys to show client.
15. If the sale is not closed immediately, ask for a best time and day to follow up (then do it).
--- Take Control Over What You Can Control ---
16. Control your mindset - stay positive and focused.
17. Over-deliver on presentation, customer service and gratitude.
18. Be creative in your sales presentation, lead generation and follow-up.
19. Manage your day to be more productive.
20. Learn more about personality and how to get along with a wider scope of people.
21. Have written goals and an action plan to achieve them.
21 Ways to Get New Customers in a Slow Economy - To learn more about this author, visit Michael O'Grady's Website.
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In this struggling economy, you can’t listen to the radio, watch television, or read a newspaper without getting bombarded with stories about money woes. In these financial times, I think we have to challenge the idea of a recession. You see, I believe that a “recession” is more perception than reality. Yes, real people are losing jobs. They’re struggling to pay their bills, even losing their homes. Yet, even during a recession, there are plenty of real people who still have jobs and continue to live very normal lives.
As a savvy sales and business person, it’s up to you to view every opportunity wisely. It’s your own responsibility to find out who needs your product or service, why they need it and how to make it affordable for them. Taking advantage of every opportunity you have to gain new customers and maintain your existing ones will help you to thrive in your business or industry, no matter the current state of our economy. Here are 21 ways to do just that…
--- Increase your Opportunities ---
1. Have more face to face visits with your clients.
2. Be willing to go see people to ensure that you’re taking care of them properly.
3. Be willing to go see even the “small” clients (other opportunities do exist).
4. Follow up during and after the work is complete or product is sold.
5. Ask for referrals.
6. Become a member of a networking organization.
7. Cold call on companies while out visiting face-to-face with your clients.
8. Write a plan of action to create more opportunities.
--- Manage Your Sales Leads Better ---
9. Call clients and customers back promptly.
10. Get a history of your leads when able.
11. Confirm appointments (it’s the professional).
12. Present in person (situational).
13. Make sure you understand who the decision makers are and the best way to close the sale.
14. Have referral letters, references and customer service surveys to show client.
15. If the sale is not closed immediately, ask for a best time and day to follow up (then do it).
--- Take Control Over What You Can Control ---
16. Control your mindset - stay positive and focused.
17. Over-deliver on presentation, customer service and gratitude.
18. Be creative in your sales presentation, lead generation and follow-up.
19. Manage your day to be more productive.
20. Learn more about personality and how to get along with a wider scope of people.
21. Have written goals and an action plan to achieve them.
21 Ways to Get New Customers in a Slow Economy - To learn more about this author, visit Michael O'Grady's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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