How to Make a Marketing Action Plan
How to Make a Marketing Action Plan
2) Decide which marketing techniques will be most effective for you. To do this, select which tasks you are best at and enjoy most from the following list: cold calling, attending networking events, posting flyers, calling people you know, emailing companies, being an expert speaker, writing articles online, writing press releases and mailing/emailing them to local and national media, using social media sites like facebook, writing a book or e-book, buying ads, mailing post cards or other materials to companies, being a guest on a radio or TV show, creating your own podcast or radio show online, creating your own web site, writing a blog, creating youtube videos, writing a weekly or monthly e-newsletter, handing out business cards.
3) Ultimate Goal -- determine the ultimate goal of your marketing plan: what is the big picture effect you want to create? What is your ideal outcome? Fill in the blank, "The ultimate goal of marketing my business is to_______." Example: Make an extra $100,000 a year by attracting new clients.
4) Action items -- brainstorm a list of all of the action items you can think of that could contribute to that success -- these are your long term goals. Fill in the blank, "These action items will help me the most long-term to achieve my marketing goals_______,________,and _________." Example: Writing press releases, creating a web site, and attending networking events.
5) 30 Day goal -- focus on the next 30 days. What goal can you achieve in the next 30 days? Fill in the blank, "In the next 30 days, I expect my marketing efforts to help me achieve__________." Example: Gaining three new clients.
6) Action Items -- now identify the action items you can do in the next 30 days to achieve this goal. Fill in the blank, "In the next 30 days, I will do the following action items:_______,_________, and _________." Example: Attend three networking events, research how to write a press release about my business, and submit the release to local media.
7) Break it down -- now break your 30 day action list down into daily tasks. Write a long list of every daily task. Example: "Attend a networking event." Break this action down into daily tasks like this: google "networking events" in my area, create a list of possible events, ask around about what the best events are, sign up and pay online to attend events, show up at event and bring business cards, take notes at event, make contacts, follow-up with contacts.
8) Calendar -- on your calendar, schedule all of the action items you listed for your 30 day goal. Give yourself weekends off and schedule only as much work as you can handle.
9) Next month -- at the end of the 30 days, note which marketing efforts worked best for you. Create your next month's calendar following the same steps.
Remember that consistent marketing is best! Don't worry if your plan is perfect or if every task you complete is ideal -- focus instead on creating daily marketing.
Tips:
Be flexible with your plan -- focus on what is working.
Keep in mind it can take over 30 days to see a result! You will have to plant a lot of seeds to see an effect. Have patience, persistence and courage!
Be careful not to do too many tasks your first month -- you don't want to burn out. Give yourself a reasonable amount of work.
How to Make a Marketing Action Plan - To learn more about this author, visit Julie Melillo's Website.
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1) Start a marketing journal -- use a paper journal to record the answers to the following steps. Or, set up a Word file on your computer.
2) Decide which marketing techniques will be most effective for you. To do this, select which tasks you are best at and enjoy most from the following list: cold calling, attending networking events, posting flyers, calling people you know, emailing companies, being an expert speaker, writing articles online, writing press releases and mailing/emailing them to local and national media, using social media sites like facebook, writing a book or e-book, buying ads, mailing post cards or other materials to companies, being a guest on a radio or TV show, creating your own podcast or radio show online, creating your own web site, writing a blog, creating youtube videos, writing a weekly or monthly e-newsletter, handing out business cards.
3) Ultimate Goal -- determine the ultimate goal of your marketing plan: what is the big picture effect you want to create? What is your ideal outcome? Fill in the blank, "The ultimate goal of marketing my business is to_______." Example: Make an extra $100,000 a year by attracting new clients.
4) Action items -- brainstorm a list of all of the action items you can think of that could contribute to that success -- these are your long term goals. Fill in the blank, "These action items will help me the most long-term to achieve my marketing goals_______,________,and _________." Example: Writing press releases, creating a web site, and attending networking events.
5) 30 Day goal -- focus on the next 30 days. What goal can you achieve in the next 30 days? Fill in the blank, "In the next 30 days, I expect my marketing efforts to help me achieve__________." Example: Gaining three new clients.
6) Action Items -- now identify the action items you can do in the next 30 days to achieve this goal. Fill in the blank, "In the next 30 days, I will do the following action items:_______,_________, and _________." Example: Attend three networking events, research how to write a press release about my business, and submit the release to local media.
7) Break it down -- now break your 30 day action list down into daily tasks. Write a long list of every daily task. Example: "Attend a networking event." Break this action down into daily tasks like this: google "networking events" in my area, create a list of possible events, ask around about what the best events are, sign up and pay online to attend events, show up at event and bring business cards, take notes at event, make contacts, follow-up with contacts.
8) Calendar -- on your calendar, schedule all of the action items you listed for your 30 day goal. Give yourself weekends off and schedule only as much work as you can handle.
9) Next month -- at the end of the 30 days, note which marketing efforts worked best for you. Create your next month's calendar following the same steps.
Remember that consistent marketing is best! Don't worry if your plan is perfect or if every task you complete is ideal -- focus instead on creating daily marketing.
Tips:
Be flexible with your plan -- focus on what is working.
Keep in mind it can take over 30 days to see a result! You will have to plant a lot of seeds to see an effect. Have patience, persistence and courage!
Be careful not to do too many tasks your first month -- you don't want to burn out. Give yourself a reasonable amount of work.
How to Make a Marketing Action Plan - To learn more about this author, visit Julie Melillo's Website.
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