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Stan Berry Articles

Written by: Stan Berry

Writing Tip: Avoid worn-out clichés in your opening sentence - Click To Read Article
To clearly communicate what needs to get done, avoid worn-out clichés in your opening sentence.

Writing Tip: The harmful effects of Rambling Rose - Click To Read Article
Most people use what we can the Rambling Rose writing process. They type as they think through the content. When people do this, there are predictable outcomes for the writer, the draft and the reader.

Writing Tip: Avoid worn-out clichés in your closing sentence - Click To Read Article
To clearly communicate a deadline, timeline or schedule for what needs to get done, avoid worn-out clichés in your closing sentence.

Writing Tip: Use a forecasting subject line - Click To Read Article
When you want your emails to get things done, begin with a forecasting subject line. This simple step will turn your readers from passive to active. It often determines whether your email gets read or not.

Writing Tip: Put what you want to get done in paragraph one - Click To Read Article
To pique the interest of your readers, give them your "bottom line" up front. This writing tip is common sense, but not common practice.

Writing Tip: Five ways to make it easy for your readers - Click To Read Article
You are more productive when you prominently position your bottom line up front. This writing tip is easier said than done. Here are five things you can do to make your emails and other documents easy to read—and write!

Writing Tip: Follow basic email etiquette for greater productivity - Click To Read Article
Poorly written emails today suffer the same consequences as poorly written memos and letters of earlier times. So, when writing emails to your colleagues and clients, remember to create a professional image by following these simple guidelines. As you do, you will help others meet important deadlines and keep projects on target.

Writing Tip: A Strategic Advantage that Begins at the Keyboard - Click To Read Article
When composing emails, you are much more productive if you think and write from the reader's perspective. This simple solution is easier said than done. An officer in charge of a U.S. Navy Shipbuilding facility calls this fundamental change a "force multiplier." He personally models this approach and coaches his staff to do the same – because the benefits are both immediate and significant.





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