Susan Ireland Articles

Do you Suffer from Sand Castle Management? Take this Litmus test. - Click To Read Article
With the intellectual economy well upon us, how many corporations do you think still have their heads buried in the proverbial sand castle? Not mine, you say? Don't forget - - competitive advantages of old are no longer the competitive advantages of today. Technology is more easily and quickly duplicated, and by offshore competitors who do it for less. In days gone by (old industrial economy), a company's greatest assets were their physical and natural resources. Today (new intellectual economy), the biggest competitive advantage is a company's human capital. It's no longer the widget, brand image, or some secret formula. No, what makes one company better than another today is the human capital behind these things. In a recent Harris Study, it was noted that nearly 73% of a company's bottom line is tied to its people asset.

Stop Struggling to Feel Fulfilled, Successful & Satisfied at Work, Part One - Click To Read Article
According to a recent Harris Poll, 50% of people do not feel satisfied with the work they accomplish at the end of any given week. If you're in this category, read the article to discover 3 powerful steps that could change your views on workplace fullfillment and satisfaction forever.

The Sales Managers Magic Seven - Click To Read Article
In the decade of the ninety’s, when individual productivity was in the tank, lots of companies spent enormous sums on reorganization. It seemed like the logical answer when we couldn’t figure out what else to do. As a manager, I’ve been through several reorganizations myself and I’ll bet you have too. What I found though, was in at least half the cases, company reorganizations created more problems than they solved. The cure became more deadly than the disease. Why? Because reorganization can be a wonderful method for creating an illusion of progress, but often produces confusion, inefficiency and a demoralized workforce.

Business Growth: The Sales Managers Secret Weapon - Click To Read Article
In a recent poll, I asked managers, "What is the biggest challenge you face in 2009?" Answer: "Increasing sales and doing it with fewer resources." Before you can address these challenges, I encourage you to take care of what's likely to be the biggest roadblock you have, and you may not even realize it's there. The elephant in the room. Your company feels the economic pain. Sales are down, morale is low, your people know you have to make cuts. Everyone feels tired, overworked and taken for granted. Underneath it all is fear, anxiety, and even paranoia. It all points to INSECURITY - that elephant in the room, and it's keeping your people stuck in low productivity levels.

How To Increase Sales Performance: Get Your People Back in the Game - Click To Read Article
Nothing is more perplexing to a manager than having a bright and knowledgeable sales person whose productivity level is subpar. They exist in every organization. Some managers lose sleep at night trying to figure out why they don’t produce more, take more initiative, or exhibit a greater desire to succeed. I know I have. But then one day I had a blinding flash of the obvious -- everyone’s performance is controlled not by what they know, what product they sell , the economy , or the competition, but by their internal achievement drive!!!

Skills of Great Managers - Click To Read Article
Here's an ad that, in a sense, appears constantly on help wanted websites, newspapers, trade journals and other business publications around the world.

2009 Business Growth Strategy - Click To Read Article
This article shows you how to increase sales 26% in this economy. A must read for any business owner, sales manager, COO, CEO - anyone watching bottom line profits.

Save Money Next Time You Promote or Hire That New Exec - Click To Read Article
According to Michael S. Melbinger, Partner at Winston & Strawn, LLP and a leading authority on executive compensation world-wide, mentoring and coaching for newly-promoted managers and/or newly-hired executives is gaining in importance, even in this economy. Why? One of the reasons is companies can no longer afford the costs incurred from poor management/executive performance. It costs too much to get them, let alone get them productive quickly. In this economy, every dollar counts.

Having Trouble Motivating or Instilling Loyalty in Your People? - Click To Read Article
This article give you 3 specific steps to turn your people into believers. It starts with you and your expectations . . .read on.

Three Steps to Business Survival . . .a 4Q 09 Action Plan - Click To Read Article
It's all about timing. As business owners and managers, we find ourselves in scary times. This article gives you three clear steps to take in the 4th quarter 2009 to prepare to survive and thrive in 2010.


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