Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog
Share for a Cause











Psychological Style Theories: What They Are, and Why They Matter

Guest post by: Gary Jordan, Ph.D.

Article Overview: By getting a handle on the basic, fundamental differences between different psychological styles, we can increase our appreciation for human diversity and reduce our conflicts with those who see the world differently than ourselves.

Free Download - Success Psychology: The Freedom to Be Yourself By Gary Jordan, Ph.D.
Name: Email:

Psychological Style Theories: What They Are, and Why They Matter

We all know that different people see the world differently. Sometimes we find those differences appealing. At other times, the differences between ourselves and others are an irritating source of conflict. But rarely, in either case, do we take the time to understand just what it is that accounts for the fundamental diversity of human perspectives.

Psychological style theories were designed to help us make sense of this diversity by grouping people by commonalities according to their habits, behaviors, and priorities. This, in turn, can help us to increase our appreciation for the differences between ourselves and others and decrease the amount of conflict we experience as a result of these differences.

Most style theories are based on the four temperaments that were introduced by Hippocrates, modified by Plato, and further developed by Galen – all before 190 AD. These four temperaments have been given many names along the way:

– Hippocrates (370 BCE) called them Blood, Black Bile, Yellow Bile and Phelm (all such appealing labels from the father of medicine)

– Plato (340 BCE) called them Artistic, Sensible, Intuitive, and Reasoning (labels for the thinking man)

– Aristotle (325 BCE) called them Iconic, Pistic, Noetic, and Dianoetic (very philosophic)

– Galen (190 AD) called them Sanguine, Melancholic, Choleric, and Phlegmatic (another medical perspective)

– Paracelsus (1550 AD) called them Salamanders, Gnomes, Nymph, and Sylphs (pioneer of chemicals and minerals in medicine…need we say more?)

– Kretschmer (1920) called them Manic, Depressive, Oversensitive, and Insensitive (psychology creeps in)

– Keirsey (1978) Artisan, Guardian, Idealist, Rational (the modern revision)

Many of the most popular assessments in use today describe a person’s psychological style as a mixture of attributes from each of the four basic types. Others use bi-polar continuums (e.g. feeling v. thinking, dominance v. compliance, rationalist v idealist, etc.) and describe style as the combination of an individual’s placement on each of these continuums. The use of combinations and continuums allows types to gently slide from one to the next, which allows people to believe that their psychological style is based on their situation, leaving them without an explanation to why they experience irreconcilable differences with others.

After all, if our psychological style can change from day to day, why do we keep encountering the same types of problems with the same types of people?

Our research with the Perceptual Style Theory (PST) supports a different understanding – that each person’s psychological style is innate and unchanging. This style describes who a person is in a fundamental way, rather than in a surface way that changes from one circumstance to the next. The six Perceptual Styles do not exist on a continuum in which one gradually slides into the next, but reflect six distinctly different perceptually based psychological experiences of the world, each supporting an incredible range of natural capacities, skills and abilities.

PST, by stating that each Perceptual Style represents a unique perceptual experience, provides an individual with an opportunity to understand the differences between people without judgment. Those differences are real, meaning they truly reflect differences in how the world is perceived, and acknowledging them tends to lead people to an increased understanding and appreciation of different points of view. This also helps avoid the need to view people’s differences as due to stupidity or stubbornness, or as just plain wrong.

Related Articles
  Relationships and Psychology: We’re More Alike than We Think
  How Perceptual Style Determines Our Natural Skills and Abilities
  Teamwork and Psychology: Insights from 30+ Years of Business Coaching
  Business Development: What is Perceptual Styles Theory? And How Does It Work?
  Behavioral Science and the 6 Universal Categories of Perceptual Style
  Psychological Diversity
  3 Tips For Creating Productive Teams At Work
  Leadership Theories - What Does it Take to Be an Effective Leader?
  why we do what we do
  Empirical Skepticism
  Attraction Marketing Techniques Using My Lead System Pro
  Psychological Tricks For Writing Sales Letters and Marketing Emails
  RULE YOUR BUSINESS LIKE A SHINE STAR
  3 Primary Reason to Become An Entrepreneur
  I want them to want to be motivated to be on time!
  3 TIPS TO HELP YOU PAY ATTENTION TO YOUR CUSTOMERS THIS CHRISTMAS SEASON
  Success Requires Patience and Persistence
  Top 2 Tips For Successful Internet Marketing
  MLM Businesses: How To Get What You Want In Any MLM Business
  Christian Doppler's Contributions to Telecommunications

Home > Productivity > Gary Jordan, Ph.D. > Psychological Style Theories What They Are and Why They Matter >
Article Tags: diversity, psychological styles, psychology

About the Author: Gary Jordan, Ph.D.
RSS for Gary's articles - Visit Gary's website

Gary Jordan, Ph.D., has over 27 years of experience in clinical
psychology, behavioral assessment, individual development, and coaching.
He earned his doctorate in Clinical Psychology from the California
School of Professional Psychology – Berkeley.  He is co-creator of
Perceptual Style Theory, a revolutionary psychological assessment system
that teaches people how to unleash their deepest potentials for success.
He’s a partner at Vega Behavioral Consulting, Ltd., a consulting firm
that specializes in helping people discover their true skills and
talents.  For free information on how to succeed as an entrepreneur or
coach, create a thriving business and build your bottom line doing more
of what you love, visit www.YourTalentAdvantage.com


Click here to visit Gary's website
Dashed Line

More from Gary Jordan, Ph.D.
StrengthsBased Coaching Creating Real Impact for Clients
The 6 Perceptual Styles What We Value and How We See the World The Goals Style
The 6 Perceptual Styles What We Value and How We See the World The Flow Person
Is Your Life Messing With Your Mind Letting Your Natural Skills Take the Lead
The 6 Perceptual Styles What We Value and How We See the World The Vision Style


Related Forum Posts
Re: Springboard for Female Entrepreneurs Re: Springboard for Female Entrepreneurs - I would suggest looking at articles from the American Psychological Association (APA) regarding motivators and key performance indicators for women across the globe. It is interesting to read the basic science behind everything and how it contirbutes to success or failure. It will make all women feel equipped to deal with any troubles, tribulations, or shortcomings. Search their web site for in depth researched articles.
Elements of Style Elements of Style - Can't comment on the two books you listed, but Strunk and White's Elements of Style belong on every writer's shelf.
Re: Search Engine Friendly Coding Re: Search Engine Friendly Coding - According to my experience, You should avoid flash and java script while making a website for online business promotion. These type of coding also increases website loading time so avoid it. You can also use external CSS "Cascading Style sheet" for placing images on website it will reduce website loading time.
Elements of Style Elements of Style - [quote="BuzzAroundBooks.com":285x8n54]Thanks for the book recommendation OmnivoreInk! But can I ask if "Elements of Style" provides any tips on writing professional ad or web copy?[/quote:285x8n54] Well... kinda sorta. It is a reference work that you can use to check on proper grammar (the difference between "then" and "than" and "affect" and "effect," for example, whether commas belongs inside or outside quotation marks, stuff like that.
Ladies Who Launch book party Ladies Who Launch book party - I'm only abouat 6 hours from DC... but I'm not going to be able to make the signing... I wish 'em well, however. Anyway, I check their website periodically to see what's happening, and here's the press release for it: We've written about you in our book and now are thrilled to meet you in person! Our book LADIES WHO LAUNCH: Embracing Entrepreneurship & Creativity as a Lifestyle (St. Martin's Press; May 1, 2007; $24.95) has come out and we are coming to Washington, DC to celebrate you, women who want to say "YES!" to their dreams by launching a business, project or life! We'll be at Barnes & Noble, 555 12th St. NW, Washington DC, on Wednesday, May 9, 2007 and we would be honored if you would come out and meet us and the extraordinary ladies of the Washington, DC Ladies Who Launch Incubator program. We have invited several special guests including: Priscilla Stephan: Founder of Bakana Style Kalle Diarra: Founder of Arbre De Vie Products These ladies will talk more about how to launch, and, why launching, whether for entrepreneurial reasons or just for fun, leads to a happier, more fulfilling life. Being around like-minded, inspiring women is one of the best ways to get you moving toward your goals and dreams.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Clues to Increase Sales -- Listen to the Buyer

Top 5 Qualities in an Outsourcing Company

Hypotheticals, Scenarios and Foresight

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.