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Paul Eze Articles

Guest post by: Paul Eze

Effective Public Relations: The Obama Publicity Strategy - Click To Read Article
Politics aside, almost everybody would agree that President Obama is a masterful communicator. Obama is really United State’s first public figure to adeptly embrace the full power of the media. He is seizing both traditional and new media opportunities to deploy his messages in both an expeditious and ubiquitous manner.

How To Tackle 2 Common Marketing Mistakes Businesses Make - Click To Read Article
In business every mistake you make probably costs you something especially if it relates to marketing. Thus the goal of every business person should be to block the leaks and maximize the profits that can be made. Here are two simple mistakes I see companies; big and small make everyday without realizing the extra hundreds of thousands of dollars they lose as a result: a) They Allow First Time Customers Leave Without Capturing Their Names and Contact Information; This is a mistake that mostly make firms lose the future dollars they would have stood to make from such first time customers .





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