Affiliate Management begins with a phone call. If you accept everyone into your program, before long, you're going to run afoul of the Nigerian Method, or less than scrupulous locals with drop boxes and fake mailing addresses.
If you don't think it's important to screen out your potential affiliates, just ask the users over at WarriorForum they have a whole thread devoted to becoming CPA Affiliate Status with no phone call. So these guys are actively seeking ways to get signed up ( maybe to your website ) by AVOIDING A PHONE CALL, because they know that AFFILIATE SCREENING BY PHONE CALL WEEDS OUT THE CROOKS!!! So if you do not have a plan to screen out potential affiliates, you can lose money. Determining all the ways you can lose money is for another article. You should however, at this point, stop asking why? and just implement your process BEFORE you start any marketing campaign whatsoever. The higher your commission structure, the more vultures you will attract - weed them out, don't let the promise that they are going to deliver big numbers lower your guard. Let them EARN your "Gold" status by proving their worth. Start them out like everyone else, on a Trial Basis, and then Phone them again before you take them to "Gold" or ReSeller.
Talk to your potential affiliates, get to know what they are like: LISTEN. Don't do all the talking. Ask how long they've been on the Internet with this business, what SEO, eMail, Tracking, and Phone Strategies your potential partners have. After all they are YOUR partners, you should be on speaking terms with them.
Does your affiliate marketing and tracking software integrate the phone into what you are doing? Probably not. That's why I am in business. I have shown smart, intelligent and profitable businesses how to increase ROI with the phone, and how to manage the process of integrating the phone into their strategies.
Good Luck, God Bless, and Remember the Phone is your ally, not your enemy.
TheEntire Series is on Evan Carmichael
1. Affiliate Management: The Approval Call 2. Prospecting Call
3. Sales Call
4. Post Sale Follow Up, Upselling, and "One More Item" or "Last Minute Shopping" Technique
5. Customer Service
6. Refund or Complaint
7. Compliance, The Byzantine World of SSL, and Merchant Accounts