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Guest post by: Lonny Dunn Become an Author

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Every business venture large or small needs to have a marketing plan. Whether you already own a business, and need one for your Commercial Lease, or are just getting started, you need a marketing proposal or marketing plan. Alot of companies have jumped into Social Text Tagged Article', 'Click', 'tag_Media']);">Media with no plan at all. Don't make that mistake. You have to have direction, and specified targeted goals, or you might get discouraged or give up.

But there is a fate worse then giving up, and you've probably already thought of it. Losing business to the competitor who does participate in Social Media.

Networking in a recession IS smart marketing. Make sure your Marketing Plan ( proposal ) includes a mix of both Traditional and New Media. With the proper mix, your business will thrive, you will be able to execute better, spend less time, yet make more important overall business decisions. Remember to take advantage of locality features, cross marketing and efficiency by letting Social Media do it's job: make you more profits. Remember the old saying:

Nobody PLANs to Fail...They Just Fail to Plan.

Here is an Outline/Table of Contents for a Marketing Plan that we have actually used.

1. Introduction.

1.1. Organization and product

1.2. History.

2. Strategic Plan and Focus.

2.1. Mission Statement

2.2. Goals and Objectives.

2.3. Core Competencies / Competitive Advantage.

3. Situational Analysis.

3.1. SWOT Analysis.

3.2. Industry Analysis.

3.3. Competitor Analysis.

3.4. Company brief

3.5. Customer analysis.

3.6. Environment analysis.

4. Market-product Focus.

4.1. Marketing and product objectives.

4.2. Target Market

4.3. Points of Difference.

4.4. Positioning.

5. Marketing Program Strategy and Tactics.

5.1. Product Line.

5.2. Packaging.

5.3. Promotion.

5.4. Place.

5.5. Pricing.

6. Financial Data and Projections.

6.1. Expense Distribution.

6.2. Operating Expenses.

6.3. Gross Profit per Unit Sold.

6.4. Expected Market Share.

6.5. Expected Net Revenue.

7. Implementation Plan.

7.1. Gantt chart

7.2. Promotion Schedule.

8. Evaluation and Control.

8.1. Quality Control

8.2. Risk Analysis.

8.3. Evaluation Analysis.

References.

Appendices

Elsewhere on Evan Carmichael you'll find one of my most popular articles: Internet Marketing Plan for Busy Entrepreneurs

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