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Business Development Plan

Guest post by: Lonny Dunn

Article Overview: People Get into Social Media without any real strategy or plan. This quick read covers the basics of why you need to draw up a marketing plan, and why you need to participate yourself in the entire process.

Business Development Plan

Every business venture large or small needs to have a marketing plan. Whether you already own a business, and need one for your Commercial Lease, or are just getting started, you need a marketing proposal or marketing plan. Alot of companies have jumped into Social Media with no plan at all. Don't make that mistake. You have to have direction, and specified targeted goals, or you might get discouraged or give up.

But there is a fate worse then giving up, and you've probably already thought of it. Losing business to the competitor who does participate in Social Media.

Networking in a recession IS smart marketing. Make sure your Marketing Plan ( proposal ) includes a mix of both Traditional and New Media. With the proper mix, your business will thrive, you will be able to execute better, spend less time, yet make more important overall business decisions. Remember to take advantage of locality features, cross marketing and Text Tagged Article', 'Click', 'efficiency']);"> efficiency by letting Social Media do it's job: make you more profits. Remember the old saying:

Nobody PLANs to Fail...They Just Fail to Plan.

Here is an Outline/Table of Contents for a Marketing Plan that we have actually used.

1. Introduction.

1.1. Organization and product

1.2. History.

2. Strategic Plan and Focus.

2.1. Mission Statement

2.2. Goals and Objectives.

2.3. Core Competencies / Competitive Advantage.

3. Situational Analysis.

3.1. SWOT Analysis.

3.2. Industry Analysis.

3.3. Competitor Analysis.

3.4. Company brief

3.5. Customer analysis.

3.6. Environment analysis.

4. Market-product Focus.

4.1. Marketing and product objectives.

4.2. Target Market

4.3. Points of Difference.

4.4. Positioning.

5. Marketing Program Strategy and Tactics.

5.1. Product Line.

5.2. Packaging.

5.3. Promotion.

5.4. Place.

5.5. Pricing.

6. Financial Data and Projections.

6.1. Expense Distribution.

6.2. Operating Expenses.

6.3. Gross Profit per Unit Sold.

6.4. Expected Market Share.

6.5. Expected Net Revenue.

7. Implementation Plan.

7.1. Gantt chart

7.2. Promotion Schedule.

8. Evaluation and Control.

8.1. Quality Control

8.2. Risk Analysis.

8.3. Evaluation Analysis.

References.

Appendices

Elsewhere on Evan Carmichael you'll find one of my most popular articles: Internet Marketing Plan for Busy Entrepreneurs

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Article Tags: Entrepreneur, Marketing, Marketing Plan, Small Business, Social Media, Tips



Related Forum Posts
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Business Innovation - Hi Simon If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea. Has anyone achieved this idea before using another industry besides health and fitness that you know of? You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require. Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
BDC - [quote="IWDCanada":jib6tqt9]I think if you try to do business in the Maritimes the Business Development Bank of Canada might be able to provide grants.[/quote:jib6tqt9] On that note, does anybody have any experiences with the Business Development Bank of Canada that they would like to share? I have been considering approaching them for a business loan.
Re: BDC - [quote="Jones":255lkmrn][quote="IWDCanada":255lkmrn]I think if you try to do business in the Maritimes the Business Development Bank of Canada might be able to provide grants.[/quote:255lkmrn] On that note, does anybody have any experiences with the Business Development Bank of Canada that they would like to share? I have been considering approaching them for a business loan.[/quote:255lkmrn] I'll be working with the BDC later this month on a few projects. From what i've been told they are really great when it comes to small business. Their loans have a little higher interest but their payment terms are a lot easier to swallow. I can give you a contact if you need.
Del Castienne - International Business and Project Brokers - In addition to the above, Del Castienne is an international brokerage firm specializing in various entrepreneural services. Del Castienne is more than just a brokerage, as we facilitate Private International Venture Capital for Business and Projects from Commodity Speculation Transactions, MBO, MBI, M&A, Bridging Finance, Patents, Branding, JV, Corporate Advisory Services, Business Plan Development, etc.. Del Castienne is linked to 1200 private international Venture Capital consortiums and Funding Syndicates with a funding capacity of $ 115 billion and 5000 international Investment Bankers and Business & Project Brokers. This in itself should provide you with a gateway to the best source of funding in the world. Through Del Castienne any entrepreneur can have up to a potential success rate of 25% (conditions apply) with absolutely no up front costs. Del Castienne charges a maximum of 5% commission which is far below the international standard of 10% - 12% on project value. If you are tired of running back and forth with countless dissappointments, please give us an opportunity to assist you. Our minimum Venture Capital amount is $1 million and we a Commitment Letter can be provided with in 30 days after formalities are in place and your information was received.


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