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Cross Text Tagged Article', 'Click', 'tag_Marketing']);">Marketing is Smart Marketing Crossmarketing during a recession is smart marketing. Economies of scale, low

cost marketing campaigns, high ROI, taking advantage of Social Media trends all spell

the way for any Entrepreneur to enjoy effective, efficient, results oriented connections.

Cross Marketing Within Your Network

We all have a natural network in our suppliers and venders. This chain of essential

parts want you to succeed. Your suppliers will love nothing more than for you to order

more products or services from them; they could not be more pleased if you became immensely

wealthy with their help and their referrals. It is absolutely essential to your network

building that you put them first on your list, and begin today, right now including them in

your network and cross marketing strategies. Your plan should include reaching out to each

one personally, explaining your overall Marketin Plan, and Network Building Plan, how it

effects them, what it means to their bottom line, and what it can mean in the future if

your suppliers and venders assist you in developing a Professional Network System.

Cross Marketing with your Family and Freinds

Now, I am not suggesting you get your mom to purchase the latest internet miracle.

I am suggesting however, that you give your family cards, fliers, blank sign up forms

and other materials and always have them handy, so they can sign up people for whatever it

is you sell or create. Your family and friends will help you if for no other reason, they will

see you are serious about your overall Marketing Plan, and Professional Networking Plan.

People DO want to be involved in sucessful ventures, and you want to be thinking of ways

to leverage the good will and enthusiasm of people who love you, and want you to succeed.

Involve past co workers, pastors, counselors, there are numerous lists I could provide for you to

brainstorm where your network should carry you. Neighborhood grocers, bulletin boards,

groups like HOAs, Social Groups like the Rotary Club, are all good sources for fliers,

sign up sheets and SMS list building. Blank SMS sign up sheets are essential to any

Cross Marketing Campaign, and you should have them handy all around you until they are

getting to be annoying. Then you probably don't have enough.

Cross Marketing to Your Clients and Customers

1. POS Upselling Webforms. Some people feel they need to develop a list of clients

and customers, and they should; but there are ways to cross market to clients at the

point of sale. One effective method is the merged field "one more purchase"

technique when the visitor fills out a webform. A pop up page appears and asks

"You were intrested in Free Article on How to Grow Your Business in A

Recsession. Would you also be interested in a Free Powerpoint Presentation on How to Grow Your

Professional Network?"

We implement this with all our client's business, and they are simply

amazed at the power of Cross Marketing even before the client has recieved their first free

eMail opt in! Moreover, this technique is done electronically, and the advantages are

tremendous. Remember the old addage, it costs ten times less to sell to someone

who is already in front of you than it does to go out and get a new customer.

2. Another, more personal technique that I use with busy CEOs, corporate attorneys, doctors,

and other very busy professionals is more hands on, and extremely effective. Maybe it is because

this is what I do...Maybe it is the way I take them into my confidence, by I have developed the

fine art of HELPING OTHERS, caring, and networking all into one easy sentemce that works about

100% of the time. "Do you Tweet? No? Well let me show you how..." That's it, I have a new

person in my network, I am planting seeds, I am teaching efficiency techniques, and I am

establishing myself as the expert all in a three word sentence. Feel free to take that

one to the bank, it works. Develop a conversation starter that works for you.

3. A unique direct marketing approach is Cross Marketing by Text and eMail. We have had

excellent results with eMail combined coincidentally with text optimizing results. Citing some

famous examples, the Obama/Oprah Rally was just one big sign up campaign, a cross marketing

bananza on steroids. The object of the event was not to be a staged, rehearsed political

rally, since not everyone could get in. But attendees testified to being asked no fewer

than five times in three hours to fill out a form with their eMail address and BEST TEXT

PHONE NUMBER and to authorize the parties to contact them in the future, which of course

Obama and Oprah did. Results were a yeild of 500% usable optin database from attendees

to sign up. Meaning people who did not attend signed up.

A corporate example of this technique was demonstrated by Alcoa.

In Regional Offices, where Text Message was sent the day of an appointment, and eMail the

day before, the Alcoa offices experienced 64% higher appointment "sit" and show rates.

Each Office generated over 250,000 dollars on increased revenue during the cross

marketing campaign. No additional time was spent to market to more clients or expand

the numbers, the increase in ratios came from what the Regional Offices were already

doing! Use Text and eMail in tandem increase ROI today.

4. Cross Marketing synergies exist in Social Media, and indeed, some marketers would argue

that Social Media is the bedrock, the essence and purest example of Cross Marketing.

Learning how these synergies interract is not so simple, and that is why Entrepreneurs

need to be familiar with the Big 3, Facebook, LinkedIn and Twitter personally before

implementing any Social Media Marketing Campaign, writing a Marketing Plan, or

implementing a Cross Marketing Strategy. A typical use of driving traffic using

social media would be to Tweet:Send YourClient toFacebookto Gettheir Free Video and

look for other cool Freebies. ( TinyURL )

5. The one thing any busy entrepeneur should do is register their business name

free on Facebook, LinkedIN and Twitter, before the competitor or copycats do that

very thing. Do not be annoyed if your first choice is not avaialbe, just get

registered, and soon your efforts will clearly prove the difference between

the original and copycat.

After becoming familiar with the Big Three, Facebook, LinkedIn, and Twitter, it

becomes evident there are many efficiency tools available. For instance, when

you Tweet, you can have the Tweets broadcast over your LinkedIn Network, and vice

versa. You can also use one to feed the other, many people use Twitter to reach

a huge audience, and invite them become friends on FaceBook. I personally do

not market that much on Facebook, but have clients who are more comfortable there,

and it is evident.

6. One particularly newer, popular idea is to Cross Market by creating Social

Media specific landing pages. This identifies the visitor with the larger brand, IE

when the end user visits from Twitter, they land on a page that has the Twitter Logo,

they imprint automatically with the larger identifier, and research has already

proven that there is a better overall end user experience. Click through and response

rates are higher when specific Landing Pages are created in cross marketing campaings,

even though the ultimate goal may be to encourage the end user toward one particular

social media site, along the way they identify with each site's brand.

7. Another particularly important cross marketing strategy that just makes good

sense is to implement "Text" only or "Plain Text" versions of your eMail or landing

pages that link the end user to mobile phone capable ready text versions. 38% of

us read our eMail by Mobile Phone, and about the same number of telephone subscribers

in the United States have web enabled phones. We lose by default to the competitor who

provides a simple, free cross marketing strategy, benefits the consumer, and make

the extra effort to cater to the mobile end users. Look for my other article here

on Even Carmicheal on how anyone can implement inexpensive mobile strategies.

Nobody wants to lose business by default. Establishing solid, effective,

efficient marketing strategies is indeed smart marketing during a recession. The

benefits do outweigh the costs. Generally there are step saving measures, high

ROI, good will, CRM and branding benefits from Cross Marketing which go beyond

what we can do individually or in person; and beyond the transaction itself.

Using Cross Marketing Strategies to build your Professional Network cross markets

the network members as well, driving a viral effect for those involved.

I have seen networks start, thrive for a time, fizzle out without efficiency standards,

and sour the Entrepeneur on building networks.Nothing can be more dangerous in

a recession. With reduced work loads, recievables down in many professions, and

no ready access to credit, consumers are wary of expensive trips to professionals

offices, let alone investments in risky "ideas".

In order to develop an army of daily, regular, consistent referral generating professionals, the Entrepreneur

must be ready to construct, implement and suceed at both Professional Networking

and Cross Marketing in order to achieve her/his goals.

The companion article about writing a Marketing Proposal (Plan) is available on this site.

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