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Press Release: Time Tested Method for Being Recognized

Guest post by: Lonny Dunn

Article Overview: Event Announcements, Building your Brand or Reputation, Getting Recognized, or Just A Getting Promoted at Work? The Press Release is a time tested method for getting your message out.

Press Release: Time Tested Method for Being Recognized

The Free Press Release and Getting Your Message Out Free? You mean Press Releases cost money? Sure they do. If you go online, you will surely see, that:

A. The pricing is like everything else, from $49 to $500 for these services.

B. These companies all promise to deliver your message

C. You get what you pay for

Personal experience: I had a company that I did some business with, and the owner assured me that his Press Release Software was the best, that he'd get some reporters to the location on the day of the big, planned event. I was not in charge of the Press Release, I had to mind the store. It eMailed NewsRoom Editors so they could pass the information to the news crews who would determine it's relevance or usefulness. It also FAX'd the information as well. So it was redundant, sophisticated, and would do the trick.

Well, the software didn't work, all the fax numbers were obsolete, the eMail's all bounced back, and the local news crews had to be called personally by me at the last minute. They didn't have time to get make up and hair ready, or they said they had other more important issues at such a last minute thing. There was a Japanese News Crew that happened by, they were taking shots of the Whitehouse, and they stumbled on our Big Event by accident!

So my experience tells me: A. Pricing Means Nothing. B. These Press Release Companies don't always deliver what they promise. C. Sometimes you gotta pay a pro to make sure the news get's out!!

There is one added benefit to cross marketing over a wide range of media. Let's say you've connected, you've advertised, you've eMailed. You've done what you're supposed to do. By regularly contacting the local media, they begin to realize you are a "Specialist" in your field. Whether you realize it or not, the Journalists are putting you in their Rolodex, Outlook, bookmarking your site. When the topic comes up, they need "Resources".

Use Hollywood's example. The relationship between journalist and news source is absolutely VITAL TO WHAT JOURNALISTS DO! Having "Go To" resources is how they make thier living. Journalists love to and need to develop sources. If you are persistant with the Press Release, amongst other media, then you will have journalists eventually call you. Then you'll see some hits. "We are here with Sally and George McWilliams, of McWilliams Five and Dime. Tell us what you think about the new downtown tax during the recession...." There's no better coverage in the world than TV Coverage. Buy a TIVO, save the clip, and format it to UTube.

Here are some Free Tips on Press Release Optimization

The services below are either FREE or Nominal Charge

If your next gig doesn't make the evening news, DON'T GIVE UP!

Try and Try Again!!

Optimizing Your Press Release for Text Tagged Article', 'Click', 'Search Engine']);"> Search Engine Visibility

Optimizing your press releases for important keywords is a great way to ensure visibility of your announcements via keyword queries on news search engines including Text Tagged Article', 'Click', 'Google']);"> Google News, Yahoo News, MSNBC Newsbot and Topix.net.

Search engine optimization techniques can be used with press releases as they are with any web document. Once your press release is optimized, using the right mix of newswire distribution services can have a significant impact on how effective your release is at creating links.

Below is a list of press release distribution services that are search engine friendly and can offer an excellent channel for link building as well as getting your news distributed.

prweb.com

prleap.com/

newswire.com/

ebwire.com/

pressbox.co.uk

24-7pressrelease.com/

clickpress.com/

przoom.com

pr.com/

marketwire.com/

Some of these services are free, some ask or require a nominal payment. Most of them are picked up as a Text Tagged Article', 'Click', 'Google']);"> Google News and/or Yahoo News source. PRWeb in particular is effective in their distribution and the fact that they distribute the release in HTML, PDF and RSS formats.

The above sources are an excellent way to get your message out without spending lots of money.

Related Articles
  5 Benefits of Publishing a Press Release
  Press Release Credibility – Quotes and Testimonials
  Writing An Attention Getting Press Release
  Getting Your Press Release Noticed
  The Press Release Triple Threat
  The press release is not dead – it’s not even sick
  Six Tips for Getting More Media Attention with Your Press Releases
  How To Write A News-Worthy Press Release
  Press Release Success Criteria - Is it Newsworthy?
  Just the Facts Ma’am, Just the Facts
  The Press Release aka Tell Me Your Story In One Page Or Less
  The Power and Influence of Press Release Marketing to Promote Your Brand
  5 Topics You Probably Didn’t Realize Can Be in a Press Release
  Top Tips on How To Write Press Release
  15 Press Release Topics For the Small Business Owner
  How to Write A Press Release For The Internet
  Press Releases - The Two Most Common Mistakes
  Learn How to Write a Press Release Correctly
  Search Engine Optimization Techniques
  Press Release Distribution

Article Tags: Advertising, Announcement, Entrepreneur, Events, Marketing, Media, PR, Press Release, Public Relations, Small Business



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Press Release Builder Tool - Hi Shri - I would be happy to. What do you need from me? Please PM me the details. Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees. - Hi Mary, Maybe you have something New to offer. You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it. Just an idea. Be blessed Beat
Re: Looking to outsource my sales - With a budget of $1,500 I know a guy in India who will do all these works on your website for you SEO Articles writing Article Submissions Forum Postings Website Submissions Press Release Link Exchange Video Submission If interested pm me and i send you his linl
Re: Why Some Websites Sell and Others Don’t? - There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site. PPC Article Marketing SEO Press Release Banner Ads Forum Posting Classified Advertising Media Buying Solo Ads and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: And Software? - [quote="Takuya":e2n4run5] I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event. Tak[/quote:e2n4run5] Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get: "The server at hop.clickbank.net is taking too long to respond." So, could someone elabourate on this? Thanks.


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