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Why We Still Need Good Telephone Skills

Guest post by: Lonny Dunn

Article Overview: We still need to use the phone to develop our business. Indeed, as fewer people actually make traditional phone calls, those who still do have an edge.

Why We Still Need Good Telephone Skills

Your Client or Prospect or Voter Phone numbers are stored right along with your eMail addresses in your campaign, aren't they? Have you found what a lot of Internet Marketers have taken years to determine? That their AutoResponder is not a CRM? That client retention is not all about using power words like "Awesome" and "Jaw Dropping". What is truly jaw dropping is that people are fooled everyday into thinking they can set up websites, and then throw out all the other tools in their toolbox. This is akin to fixing your car with a pair of pliers. Sure the pliers are good for a lot of things, but they can't Text Tagged Article', 'Click', 'change']);"> change your oil, can they? If your marketing software doesn't do it all, don't be surprised. The old marketing put off, we have all heard: "Send me an eMail" now has a reply: " I already did, let me resend that while I have you on the phone..." Or better yet, if you are targeting a group of end users, you are alerted to have your telephone staff follow up shortly after they respond to an autoresponder, to make sure they received the free information you sent them.

A great way to develop a personal relationship, and build your network, the phone is still an integral part of what we do, and we know it will always be a faithful stand by in fundraising, prospect to customer conversion, and customer retention. If your conversion rate from click to convert is low, ask yourself, does my software do all I want it to do? How do I manage the phone process? Do I have a phone strategy at all? What does the phone have to do with the Internet?

Developing a Comprehensive eMail campaign and Internet Marketing Campaign can only be strengthened by good customer relations. If you add a phone campaign to your Auto Response Sequence, you will be doing yourself a favor. Even if you call your customers only once, just to inform them that if they have questions to eMail you, then you are doing more than alot of companies, corporations, and almost 99% of Internet Based companies are doing.

A complete series of articles here on Evan Carmichael focuses on the Complaint Call, Customer Service Call, and a selling, post sale follow up and Affiliate Management all using the phone.

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Article Tags: Efficiency, Entrepreneur, Management, Small Business, Telephone, Website



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