There are a million mistakes every entrepreneur can make along the road to success, but one of the first is when it comes to choosing a web domain name. If you’re an entrepreneur and you’ve realized the importance of having a website and getting your company’s presence online, then you’ve taken the first step. Kudos! But how do you go about finding the best URL for you, the one that will pay off the most for your company in the long run? Here’s how.
First of all, this might sound obvious, but trust me, it’s a classic mistake you’ll find online: choose a domain name that is also going to be your website name. If your domain name is dogspaservices.com, then your website’s name should not be Fancy Pets. All you’ll be doing is confusing your visitors and that’s the last thing you should be doing. Also, if your company name is long, you might want to shorten your domain. After all, you can’t expect people to memorize and spell correctly something that is more than 2 or 3 words.
That leads me to my next point, which is the length of your domain. While the maximum allowed limit is 67 characters, that is far above and beyond what you should be striving for. Now, there is a range of debate here. Some people argue that the longer the title, the more easily people will remember it. On the other hand, there are those who argue the shorter the better. While long domains could be better for getting your keywords picked up by search engines, my vote is that they are usually too troublesome to remember.
When it comes to choosing a web domain name, you also want to steer clear of hyphens. First, they’re easy to forget, so people might not even find your site in the first place. Second, in my personal view, they’re unprofessional. If one website is fancy-dogs.com and one is fancydogs.com, I’m going to go with the second one. It shows me that they were there first and are thus probably more established.
Then, there’s also the question of domain extensions. Most people think that getting the dot com is always the best bet, but that’s not always the case. For instance, if your business caters to only your local population (i.e.: torontopizza), then it makes sense to get a localized extension (i.e.: torontopizza.ca). After all, it isn’t in your best interests or those of the customer if a Toronto pizza company is getting orders from customers in the U.K.
If you’re running a non-profit organization rather than an e-commerce website, then you’ll want to go with the dot org suffix. I personally don’t find the dot net extension too attractive, but to each his own.
Choosing a web domain name is no easy process, but if you follow the steps above then you are sure to get off to a good start.
For more information, visit 1 and 1 Internet.
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