Tweet

Web Domain Name

Written by: Domain Name Registration

Article Overview: There are a million mistakes every entrepreneur can make along the road to success, but one of the first is when it comes to choosing a web domain name. If you’re an entrepreneur and you’ve realized the importance of having a website and getting your company’s presence online, then you’ve taken the first step. Kudos! But how do you go about finding the best URL for you, the one that will pay off the most for your company in the long run? Here’s how.

Web Domain Name

There are a million mistakes every entrepreneur can make along the road to success, but one of the first is when it comes to choosing a web domain name. If you’re an entrepreneur and you’ve realized the importance of having a website and getting your company’s presence online, then you’ve taken the first step. Kudos! But how do you go about finding the best URL for you, the one that will pay off the most for your company in the long run? Here’s how.

First of all, this might sound obvious, but trust me, it’s a classic mistake you’ll find online: choose a domain name that is also going to be your website name. If your domain name is dogspaservices.com, then your website’s name should not be Fancy Pets. All you’ll be doing is confusing your visitors and that’s the last thing you should be doing. Also, if your company name is long, you might want to shorten your domain. After all, you can’t expect people to memorize and spell correctly something that is more than 2 or 3 words.

That leads me to my next point, which is the length of your domain. While the maximum allowed limit is 67 characters, that is far above and beyond what you should be striving for. Now, there is a range of debate here. Some people argue that the longer the title, the more easily people will remember it. On the other hand, there are those who argue the shorter the better. While long domains could be better for getting your keywords picked up by search engines, my vote is that they are usually too troublesome to remember.

When it comes to choosing a web domain name, you also want to steer clear of hyphens. First, they’re easy to forget, so people might not even find your site in the first place. Second, in my personal view, they’re unprofessional. If one website is fancy-dogs.com and one is fancydogs.com, I’m going to go with the second one. It shows me that they were there first and are thus probably more established.

Then, there’s also the question of domain extensions. Most people think that getting the dot com is always the best bet, but that’s not always the case. For instance, if your business caters to only your local population (i.e.: torontopizza), then it makes sense to get a localized extension (i.e.: torontopizza.ca). After all, it isn’t in your best interests or those of the customer if a Toronto pizza company is getting orders from customers in the U.K.

If you’re running a non-profit organization rather than an e-commerce website, then you’ll want to go with the dot org suffix. I personally don’t find the dot net extension too attractive, but to each his own.

Choosing a web domain name is no easy process, but if you follow the steps above then you are sure to get off to a good start.

For more information, visit 1 and 1 Internet.

Related Articles
  What's a Domain Name Really Worth?
  Importance of Domain Names
  The Biggest Domain Name Myth
  Does Your Domain Name Have a Dirty Secret?
  Transferring an Existing Domain Name

Article Tags: 3 words, dogs, domain extensions, entrepreneur, kudos, mistake, personal view, pets, presence, search engines, vote, web domain name



Related Forum Posts
URL change - Hi The AnonymousMan, When one has a Domain Name ie URL, I understand, it is not possible to change it. One has to take out a complete new Domain. Is that correct? However, if you can change it, how can you do it? Kindest Regards, Beat "Unlock People's Potentials!"
When choosing a domain. - Hi there, What factors are important when choosing a new Domain Name? One needs to be creative and selective to get an attractive name. What challenges have you had in choosing a new Domain Name? Which provider proved to be excellent? I am at the starting point to find a good hosting provider. I guess the choices are immense. Kindest Regards Beat Muelller "Unlock People's Potentials!"
Re: How Much Do You Need To Start? - In this age of Internet you might start with just $50 or nothing at all. To start an affiliate website with a squeeze page to collect emails you only need to start with this Domain name $9 Hosting $24 PPC to test your niche $17 This is $50. Though you will need to design and upload your site yourself.
Hyphen versus Full Stop - Hi There, It is astounding, as to how much variety can be used to create Domain Addresses. What about using a full stop or more commonly used as 'stop'? (.) It is easy to communicate. Interested to hear your views. Beat "Unlocking People's Potentials!"
SEO Marketing tips for Promoting your Business on Bing - Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE. However, there is a significant different in the way Google and Bing rank websites. If you are planning to optimize your website for Bing then you need to consider these following tips. 1. Domain Age – Bing gives preference to your domain’s age. Google on the other also gives preference to domains which are old. 2.On-Page Optimization/Off-Page Optimization – Google gives more preference to Off-Page optimization rather than on-page optimization. Bing on the other hand gives more preference to On-Page SEO optimization rather than Off-page optimization 3.Text Density – Bing gives preference to keyword density of your content. If you are targeting a particular keyword and your keyword density for that keyword is abysmally low then you wont be able to rank too high on Bing. 4.TITLE is more important – Although Google does gives preference to keywords in TITLE, Bing entirely focuses on TITLE of any given webpage to decide whether it should be ranking at page 1 or Page 8. Therefore make sure to add your important keywords in the TITLE. Also you should abstain from artificial keyword stuffing. Several keywords are semantically considered as same. Take for example, Search engine optimization company, and SEO marketing company are semantically connected with each other. If you are ranking high for one combination, you will also rank for other combination.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

THE “SECRET RECIPES” OF LEADERSHIP

Four Secrets to Earning Income as an Author

Leading with Discernment

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.