Sales Lessons From Starbucks And Dell - Modeling Masters

How to Achieve Business Success

There are two ways find the right strategies and tactics that will propel your business forward. The first is by trial and error. Most entrepreneurs will keep trying different alternatives until they either make it or run out of time or money. This is a time consuming and expensive process. The second way is by modeling. The concept here is to find entrepreneurs who have already achieved the success you want and examine what factors led to that success. By implementing these proven strategies you are much more likely to achieve success – quickly!

You don’t have to be a rocket scientist to model success. In fact, Starbucks CEO Howard Schultz himself used this powerful technique in the creation of his company. On a vacation to Italy he saw how the coffee shop played an integral role in the social lives of most Italians. It was the place where friends met and could spend hours at a time mingling. As Howard Schultz put it: “Seeing this, I thought to myself, ‘Why not open a coffee bar in Seattle?’” And thus the wheels were set in motion for the creation of what is now one of the most famous brands in the world, Starbucks.

Modeling masters can help you achieve rapid success because you are implementing strategies that work. The Italians had decades of trial and error to create the coffee shop model that worked for them. Howard Schultz simply duplicated their model of success and put it to work for him. Modeling masters allows you to leverage the experience of others so you don’t end up making the mistakes that most entrepreneurs endure.

Sales is one of the most common challenges facing entrepreneurs today. Sales Lessons From Starbucks and Dell compiles the advice from Starbucks CEO Howard Schultz and Dell Computers CEO Michael Dell in their own words on how their companies sold successfully to customers without having significant marketing budgets.

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Enjoy and good luck!

Evan.