Public Relations Career
Public Relations Career
Your first best bet is to get some kind of college degree – preferably, something in marketing, journalism or communications – and then try to score an internship. In most industries these days, internships are fast becoming one of the most important factors in obtaining employment. Gain as much real-world experience as you can, whether it is volunteering for a college newspaper, or working sales at a call centre. It will all come back to help you in your long term career quest. Many firms have new employee training programs, but the caveat is that you must have already been hired by the company!
For those looking to gain a professional designation, the Universal Accreditation Board will accredit public relations specialists under certain conditions. However, you cannot apply for the readiness review or take the examination until you have had at least five years of full-time related work or teaching experience, in addition to a bachelor’s degree in a related field. If you complete the process successfully, you will be branded with the Accredited in Public Relations (APR) designation.
Competition for a successful public relations career is becoming increasingly tighter. Since the work is generally high profile, and located in large, populated cities where press services and communications are more readily centered, more and more people are becoming attracted to this line of work.
Nevertheless, while competition is growing stiffer, so too are the number of opportunities in the sector expected to grow faster than average over the next ten years. As the global business environment becomes more and more competitive, and with the public demanding greater corporate accountabilities, the need for public relations specialists will undoubtedly grow.
Entry level salaries in this field are typically lower than for many other types of marketing jobs. But, stay in the game long enough and your hard work and sacrifice will be rewarded. Especially as you move into an account executive or management position, you salary level will increase tenfold. Five years ago, the industry’s average salaries went up almost ten percent from the five years before, four times the U.S. average growth, and that trend continues today.
A public relations career is not for the faint of heart. It is difficult to break into and once you’re there, the demanding nature of the job leaves many questioning their desire. But, if you think you’ve got the stuff to do it, and you know you definitely have the dream, then there is nothing out there to stop you but yourself.
Public Relations Career - To learn more about this author, visit Susan Lane's Website.
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A public relations career can be an exciting thing. Whether you want to take the most common route and work for an agency pitching services to clients, or work on the client side – in media relations for a company, or as a publicist – the industry is a growing one that presents endless opportunities for the creative individual. Nevertheless, with no standard route of entry, and no professional qualifications specifically required for this industry’s executives, it can often be a long and frustrating journey.
Your first best bet is to get some kind of college degree – preferably, something in marketing, journalism or communications – and then try to score an internship. In most industries these days, internships are fast becoming one of the most important factors in obtaining employment. Gain as much real-world experience as you can, whether it is volunteering for a college newspaper, or working sales at a call centre. It will all come back to help you in your long term career quest. Many firms have new employee training programs, but the caveat is that you must have already been hired by the company!
For those looking to gain a professional designation, the Universal Accreditation Board will accredit public relations specialists under certain conditions. However, you cannot apply for the readiness review or take the examination until you have had at least five years of full-time related work or teaching experience, in addition to a bachelor’s degree in a related field. If you complete the process successfully, you will be branded with the Accredited in Public Relations (APR) designation.
Competition for a successful public relations career is becoming increasingly tighter. Since the work is generally high profile, and located in large, populated cities where press services and communications are more readily centered, more and more people are becoming attracted to this line of work.
Nevertheless, while competition is growing stiffer, so too are the number of opportunities in the sector expected to grow faster than average over the next ten years. As the global business environment becomes more and more competitive, and with the public demanding greater corporate accountabilities, the need for public relations specialists will undoubtedly grow.
Entry level salaries in this field are typically lower than for many other types of marketing jobs. But, stay in the game long enough and your hard work and sacrifice will be rewarded. Especially as you move into an account executive or management position, you salary level will increase tenfold. Five years ago, the industry’s average salaries went up almost ten percent from the five years before, four times the U.S. average growth, and that trend continues today.
A public relations career is not for the faint of heart. It is difficult to break into and once you’re there, the demanding nature of the job leaves many questioning their desire. But, if you think you’ve got the stuff to do it, and you know you definitely have the dream, then there is nothing out there to stop you but yourself.
Public Relations Career - To learn more about this author, visit Susan Lane's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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