Public Relations Company
Public Relations Company
First, you have to make sure that you, or someone within your business, has the time to spare to devote their energy to the process. Weigh the costs and benefits, and only proceed if you’re sure it will be a worthwhile activity.
Second, be practical and honest without yourself about how good you will be at it. Do you have the contacts you’ll need to make any progress, or rather, make any efficient progress? We could probably all do a decent job at it if we took a year or so to learn. But, what are you able to do right here and right now? You probably won’t have that year to take. If, after evaluating your options and your abilities, you decide you have what it takes to become your own mini public relations company, then let the fun begin!
What you need to do is firstly, clearly identify what you are hoping to accomplish with your campaign and with whom you are hoping to accomplish it. What message do you want to send out, and to which market? Remember that you can have more than one message to more than one market, but not each will be best communicated in the same way. And, don’t get too lost in too many markets or too many messages. Take things one step at a time and keep your strategy simple.
Once you know what you want to say, you need to understand exactly how to say it. If you’re writing a press release, the media don’t want a story about how proud your mom is of you for starting up your own company. They want a real story – something with teeth. They are always on the lookout for a good idea, and if you give them one, they would be only too happy to write about it. But, they need something that will hook their viewers too. Give them a conflict, some drama, some passion, but don’t forget, too, to give them some facts. There is nothing worse than a press release with no hard facts, so cite statistics and back them up.
Finally, remember that media attention does not have to come from the traditional media outlets. If your company has a website or a blog, use that to its maximum effect. Try recording a video or a podcast for free online downloading. Or, you could also create a newsletter to circulate to customers and clients. If you put your brainstorming cap on, there should be no shortage of ways to build up your company’s reputation and visibility in the public eye. And then, maybe you don’t need that public relations company after all!
Public Relations Company - To learn more about this author, visit Susan Lane's Website.
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While most entrepreneurs recognize the importance of maintaining a healthy public image, few have the budget to hire a public relations company to do so. But, that does not have to be the end of the story. If nothing else, entrepreneurs are known for their creativity and resourcefulness. So, why not try to do a little PR for yourself?
First, you have to make sure that you, or someone within your business, has the time to spare to devote their energy to the process. Weigh the costs and benefits, and only proceed if you’re sure it will be a worthwhile activity.
Second, be practical and honest without yourself about how good you will be at it. Do you have the contacts you’ll need to make any progress, or rather, make any efficient progress? We could probably all do a decent job at it if we took a year or so to learn. But, what are you able to do right here and right now? You probably won’t have that year to take. If, after evaluating your options and your abilities, you decide you have what it takes to become your own mini public relations company, then let the fun begin!
What you need to do is firstly, clearly identify what you are hoping to accomplish with your campaign and with whom you are hoping to accomplish it. What message do you want to send out, and to which market? Remember that you can have more than one message to more than one market, but not each will be best communicated in the same way. And, don’t get too lost in too many markets or too many messages. Take things one step at a time and keep your strategy simple.
Once you know what you want to say, you need to understand exactly how to say it. If you’re writing a press release, the media don’t want a story about how proud your mom is of you for starting up your own company. They want a real story – something with teeth. They are always on the lookout for a good idea, and if you give them one, they would be only too happy to write about it. But, they need something that will hook their viewers too. Give them a conflict, some drama, some passion, but don’t forget, too, to give them some facts. There is nothing worse than a press release with no hard facts, so cite statistics and back them up.
Finally, remember that media attention does not have to come from the traditional media outlets. If your company has a website or a blog, use that to its maximum effect. Try recording a video or a podcast for free online downloading. Or, you could also create a newsletter to circulate to customers and clients. If you put your brainstorming cap on, there should be no shortage of ways to build up your company’s reputation and visibility in the public eye. And then, maybe you don’t need that public relations company after all!
Public Relations Company - To learn more about this author, visit Susan Lane's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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