Public Relations Consultant
Public Relations Consultant
We see them doing things, keeping busy, checking in with us every so often, but how do we really know what these people are bringing to our businesses? Well, there are a number of things you should be on the lookout for in order to make sure you aren’t losing money where you should be making it.
First of all, are you being offered more excuses than results? Are you being sent one-line emails about busy schedules instead of field reports about what they’ve been doing for you? Are they showing you all the press releases they’ve written for you, but no articles that have been published as a result? You need to be focused on results. If they’re not bringing them in for you, it’s time to let them go. Some steps might take time to show their worth, so don’t be too impatient in your decision. But, if they’re refusing to report back to you, then chances are there is nothing to report.
Second of all, you need to make sure that your public relations consultant is not the newbie at the company. Many companies will have their most senior executives reel you in, making you think that they’ll be the ones managing your account. In reality, however, as soon as you’ve signed on the dotted line, they’ll pass your company onto the newest recruit and use you as their guinea pig. The firm itself might have decades of experience, but with your account now in the hands of someone fresh on the scene, how much will you be able to expect? Ensure that the person you agree to work with is the one you actually will be.
Finally, you want to find a firm that is focused. The way to get media coverage is not to send out 15 press releases every day, but rather to keep a simple and strategic approach. They should be targeting your top contacts, not going through the Yellow Pages under ‘Media’. They should also be sticking to what they do best, and what you need most. See if some of the tasks you’re giving them could be better performed by a department within your own company.
Finding a good public relations consultant is no difficult task. But, finding one that matches your needs and the needs of your company is much harder. Results might take a while to show themselves, but make sure they do, and that in the end, you are getting your moneys’ worth.
Public Relations Consultant - To learn more about this author, visit Susan Lane's Website.
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As entrepreneurs, we all like our numbers, don’t we? We like to know how many products we’re selling and how many we’re not. We like to know which employees are doing the selling, and which are turning out to be bad hires. And, most importantly, we like to know how much we’re profiting and how much we’re losing. But there is one decision we have to make that seems almost impossible to quantify. That is, how much is my public relations consultant actually helping me versus costing me?
We see them doing things, keeping busy, checking in with us every so often, but how do we really know what these people are bringing to our businesses? Well, there are a number of things you should be on the lookout for in order to make sure you aren’t losing money where you should be making it.
First of all, are you being offered more excuses than results? Are you being sent one-line emails about busy schedules instead of field reports about what they’ve been doing for you? Are they showing you all the press releases they’ve written for you, but no articles that have been published as a result? You need to be focused on results. If they’re not bringing them in for you, it’s time to let them go. Some steps might take time to show their worth, so don’t be too impatient in your decision. But, if they’re refusing to report back to you, then chances are there is nothing to report.
Second of all, you need to make sure that your public relations consultant is not the newbie at the company. Many companies will have their most senior executives reel you in, making you think that they’ll be the ones managing your account. In reality, however, as soon as you’ve signed on the dotted line, they’ll pass your company onto the newest recruit and use you as their guinea pig. The firm itself might have decades of experience, but with your account now in the hands of someone fresh on the scene, how much will you be able to expect? Ensure that the person you agree to work with is the one you actually will be.
Finally, you want to find a firm that is focused. The way to get media coverage is not to send out 15 press releases every day, but rather to keep a simple and strategic approach. They should be targeting your top contacts, not going through the Yellow Pages under ‘Media’. They should also be sticking to what they do best, and what you need most. See if some of the tasks you’re giving them could be better performed by a department within your own company.
Finding a good public relations consultant is no difficult task. But, finding one that matches your needs and the needs of your company is much harder. Results might take a while to show themselves, but make sure they do, and that in the end, you are getting your moneys’ worth.
Public Relations Consultant - To learn more about this author, visit Susan Lane's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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