Susan Lane Articles

Public Relations Firms - Click To Read Article
Coca-Cola announces a water conservation initiative with the World Wildlife Federation. McDonald’s recruits mothers to report on the quality of operations in its outlets. No matter where you look, the handy work of public relations firms is apparent. Around the world, these agencies are finding ways to make their clients look even better than we ever knew they could. Whether or not we agree with the politics behind the issues, we can surely agree that they are doing one heck of a good job. And, we can learn from all of their successes, their failures, and the roads in between.

Public Relations Firm - Click To Read Article
According to some of the industry’s top executives, the digital age is changing the very nature of what is today known as the public relations firm. From blogs to conversation mining tools, these companies are being forced to adapt in order to stay alive. For instance, no longer are blogs the mere sounding boards for personal rants and raves that they once were. Today, many blogs have become as respected, if not more so, than many of the most popular newspapers. And, public relations agencies are beginning to catch on to this growing trend.

Public Relations Agencies - Click To Read Article
A recent HolmesReport study came out with the 50 Best Public Relations Agencies To Work For, but what makes them so might surprise you. They aren’t the firms that offer the fattest pay cheques and the biggest offices, or the ones that require the fewest work hours. Instead, they are the firms that have been shown to give their staff stimulating work, and reward their efforts with unique, innovative incentives.

International Public Relations - Click To Read Article
Public relations is hard enough as it is. Trying to maintain a strong and positive relationship between companies and customers – or potential customers – is no easy task. And, that assumes that you’re carrying out your business in your own country, or your own culture. But, what happens when you know that you will soon be dealing with a foreign audience? How will you be able to navigate your company through all of the cross cultural differences that are sure to present themselves? Well, that is where international public relations comes in.

Advertising and Public Relations - Click To Read Article
So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which would better suit their needs. Well, if that’s your dilemma then you just answered your own question. In fact, one of the key differences between advertising and public relations is that, with public relations, you are not paying for publicity. From press releases to news conferences, you are doing whatever it takes to get your company out there. Sure, you could hire a professional public relations company to handle your account, but even their main task would be to try and get as much free publicity for your company as possible.

Public Relations Job - Click To Read Article
Do you hate working overtime, or do you love the thrill of putting in as much of your energy towards a project as possible? Do you like professional development courses, or are corporate-sponsored training courses the bane of your existence? Well, if you are looking to get a public relations job, these are some of the questions you need to ask yourself. You might love dealing with the press, but there are things you should understand about both yourself and the industry before deciding whether or not it will be a good fit.

Public Relations Company - Click To Read Article
While most entrepreneurs recognize the importance of maintaining a healthy public image, few have the budget to hire a public relations company to do so. But, that does not have to be the end of the story. If nothing else, entrepreneurs are known for their creativity and resourcefulness. So, why not try to do a little PR for yourself?

Public Relations Consultant - Click To Read Article
As entrepreneurs, we all like our numbers, don’t we? We like to know how many products we’re selling and how many we’re not. We like to know which employees are doing the selling, and which are turning out to be bad hires. And, most importantly, we like to know how much we’re profiting and how much we’re losing. But there is one decision we have to make that seems almost impossible to quantify. That is, how much is my public relations consultant actually helping me versus costing me?

Public Relations Services - Click To Read Article
It has been said to help an organization and its public achieve a mutual understanding. But, the bottom line is that it is public relations services that can either make or break your company. From letting your future customers know that you have set up shop, to bringing your business through a crisis, public relations agents are there to make you look, and look good.

Public Relations Career - Click To Read Article
A public relations career can be an exciting thing. Whether you want to take the most common route and work for an agency pitching services to clients, or work on the client side – in media relations for a company, or as a publicist – the industry is a growing one that presents endless opportunities for the creative individual. Nevertheless, with no standard route of entry, and no professional qualifications specifically required for this industry’s executives, it can often be a long and frustrating journey.

Public Relations Agency - Click To Read Article
Ray Kroc understood it. So, too, did Dave Thomas and Howard Schultz. It doesn’t matter how revolutionary or life-changing a product you have, your business will not get far if it is not projecting the right image. There is no right or wrong when it comes to branding, but there is most definitely a right and a wrong for you and your company. Not every image will work for every company, and projecting the wrong one could be losing you sales without even knowing it. That is where choosing a good public relations agency comes into play.

Public Relations Jobs - Click To Read Article
It is ironic that in an industry that has as one of its main aim the protection of reputation, people with public relations jobs are often not regarded very highly by the rest of society. They are called spin doctors for the way they are uniquely able to turn the truth into what they want it to be. As a result, while they might be considered good at what they do and well regarded within the industry, within society at large, they are looked down upon.


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