Are We All Charging Headlong Into a 'Bald New World?'

Guest post by: Thomas J. Madden
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IS BIGGER BETTER IN PR? - By Thomas J. Madden

As we entrepreneurs work out, tread upon our treadmills, walk our walks and jog forevertrying to keep fit and young as we build our businesses, are we doing something else that is going to cause us to wind up with hairless heads atop young-looking, ripped, muscle-bound bodies?

We men may just throwing ourselves headlong intoa "Bald New World" by usingtestosterone and HGH for rejuvination and you women could be coming along with us, due to the explosive growth of hair extensions.

Dr. Larry Shapiro, a leading hair transplant doctor and a client of our firm, TransMedia Group(), warns the public may be blindly entering a “bald new world” if we don't watch out what we put into our bodies and on top of our heads.

The dermatologist and hair restoration expert says he has all the receding hairlines he needs to keep busy, so he doesn’t need any additional help from hair extensions, which are literally pulling hair out of people’s heads.

In fact, Dr. Larry Shapirosaid the situation has gotten somessed up that he has become a consumer advocate for healthy hair and will be warning consumers of the perils of hair extensions as well as using chemical-laden hair relaxers, which also are destroying otherwise perfectly good hair.

Recently Dr. Shapiro came to the rescue of a TV news damsel in distress, a black broadcaster who felt her hair should look more “relaxed” on air. His prescription would win an Emmy from civil rights groups. “Wear an Afro,” he advised the reporter. “You’ll look better and you won’t risk becoming bald.”

TV celebrities who resort to wearing wigs, toupees and even hats also are harming their hair and scalp, he added. “If the growing hair extension industry doesn’t straighten up its act and do something soon about warning consumers of the potential harm that extensions can cause to healthy hair,

I’ll start naming those companies that are the worst offenders,” he said. Dr. Shapiro also is developing an informational website called “HelpHairExtensions” to alert consumers what hair extensions to avoid, why they can lead to hair loss and what can be done to make hair follicles stronger and healthy enough to hold extensions without injury or hair loss. The site will also point out the pitfalls of hair straighteners and relaxers. Dr.

Shapiro recommends a variety of vitamins and nutritional supplements to promote healthy hair at www.helphair.com. Some of these applications should be used to protect hair tied to extensions. I was so impressed with Dr. Shapiro's preaching that I wrote these new lyrics to the song: "I want a girl, just like the girl that married dear ole dad." It goes like this:

"I want hair, just like the hair that Doctor Shapiro makes; I need all of those vitamins that are in his pills and shakes.

I’ve been ignoring the hair gene that’s in my dear ole Dad. Been developing more muscles than Daddy ever had.

I’ve built biceps, just like the ones I had when I was young. Gorgeous girls would go crazy when I’d flex ‘em one by one.

I thought Testosterone would be my friend Extend my sex life so it’ll never end.

But now I’m losing my hair so my head will shine. And from my neck down I’ll look like I’m only twenty-nine.

Please Doctor Shapiro help me keep my hair healthy too. So atop this ripped bod there won’t be a head ninety-two

Yes, I want hair, just like the hair that Doctor Shapiro makes; I need all of those vitamins that are in his pills and shakes.

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IS BIGGER BETTER IN PR? - By Thomas J. Madden

About the Author: Thomas J. Madden

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Tom Madden is the founder and CEO of TransMedia Group, one of the world's leading independent PR firms serving clients worldwide since 1981. He has held top executive positions at ABC and NBC,where he was Vice President, Assistant to the President, then Fred Silverman. For his exploits in broadcasting and PR, he has been profiled in Time Magazine, Forbes and The Wall Street Journal. Speeches he wrote have been reprinted in The New York Times and Vital Speeches of the Day. Among awards he has received are a "Bronze Anvil" from The Public Relations Society of America. He is the author of SPIN MAN and King of the Condo. email: TMadden@transmediagroup.com 561-750-9800 Ext: 211
Click here to visit Thomas's website.

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