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Are You Ready For Prime Time TV?

Guest post by: Thomas J. Madden

Article Overview: While today the Internet has opened many new pathways for entrepreneus to get their story out, television is still one of the most powerful and particularly national TV the most influential of all media. So here's how you can be at your best when the TV opportunity presents itself. Follow these media training tips from some of the country's leading authorities and you'll not only do well, but you might even be invited back.

Are You Ready For Prime Time TV?

MEDIA TRAINING TIPS Here are tips from sme of the leading media training firms in the country. These are firms whose staff comprise many veteran news reporters and former network TV producers, who havetrained executives at AT&T, Fidelity, NBC, etc. Here are some basic recommendations to subjects who may be uncomfortable responding to a reporter's tough questioning on camera:

PERSONALIZE--respond to questioners by their name. It's a great ice breaker.

BE FRIENDLY--nothing is more disarming or projects confidence better than a smile. Frowning or scowling will only make you a juicier target!

DON'T REPEAT OR ACCEPT A NEGATIVE PREMISE OF A QUESTION--start right out with the positive side.

BE UPBEAT AND ENTHUSIASTIC--remember you're communicating even while listening.

AVOID SHOWING CONTEMPT FOR A QUESTION--on the contrary, be thankful for every question as it's an opportunity to say something constructive.

STAND STILL--not stiff. You can still be animated without making viewers seasick. Remember the small TV monitor tends to accentuate movement.

PAUSES, INFLECTION, CADENCE AND EMPHASIS ARE TECHNIQUES TO WORK ON--they will help to make your speaking more interesting and engaging.

PLAN TO COMMUNICATE BULLET POINTS--that you can segue to in responding to any related question.

EMPHASIZE THE POSITIVE IN SUCCINCT DECLARATIVE SENTENCES--complete your thought in 25 to 40 words or less as you never know what sound bite media will use. Broadcast media love brevity. So make yourself lovable!

EYE CONTACT--look them right in the whites of their eyes.

NON VERBAL COMMUNICATIONS--The right gesture can help drive home a point, but don't overdue it. This is not Italy.

PRACTICE STAYING CALM, COOL AND COLLECTED UNDER PRESSURE--absolutely no sweating allowed.

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Article Tags: Media, Media Training, News Source, PR, publicity, television, TV



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