Tweet

DNA BRANDS INC., F/K/A/ DNA Beverage Corporation Fires up 'Start Your Engines' Publicity Program

Guest post by: Thomas J. Madden

Article Overview: When 'great tast' is in your DNA, you want to blast that message out to the beverage world

DNA BRANDS INC., F/K/A/ DNA Beverage Corporation Fires up 'Start Your Engines' Publicity Program

DNA BRANDS, INC.,the makers of DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky^TM and DNA Shred Stix^TM, wants the world to know that the great taste is in its DNA. DNA Energy Drink® is a proprietary blend of quality ingredients in three flavors: Citrus, Lemon Lime, and Sugar Free Citrus. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motocross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.

"We selected TransMedia as we were impressed how effective they are in generating national media exposure for functional beverages like DNA Energy Drink® and their overall achievements in promoting innovative food products," states Darren Marks, President & CEO of DNA Beverage Corporation.

TransMedia Group (www.transmediagroup.com) said it will conduct national campaigns that will publicize and position DNA Energy Drink® as the best-tasting energy drink with ingredients that tap into the body's seven energy sources to maximize performance and natural energy. The DNA Shred Stix^TM and DNA Beef Jerky® will be positioned as delicious snacks for people on the go containing absolutely no added MSG. "DNA's unique product line appeals to the millions of consumers who are searching for great tasting energy drinks and snacks, containing only the highest quality, most-effective, made in the USA ingredients," says Kim Morgan, Senior VP at TransMedia.

True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Related Articles
  Did you know: NIIT Franchise was present in Malaysia in 1997?
  Streetwise Complete Publicity Plans
  Give Your Career a Jolt- Own a Coffee Franchise
  Authors! There’s Power and Profit when you get FREE Publicity
  Begin Your Publicity Campaign
  Where there is smoke there is...
  How to Measure the Effect of Press Releases
  Why You Might Not be Ready for Publicity
  Budgeting for publicity and keeping within limits
  Explore Easy Ways To Get Publicity
  Publicity Or Advertising?
  Brands 50% more popular than celebrities in social media
  Guerrilla Publicity
  Naming your business. Choose wisely.
  Lesson #5: Change the Rules of the Game
  What's Great About PR
  Looking for Franchise Finance? You May Be Sitting On It Already
  Web Marketing For Small Business
  Lesson #4: Look Hard to See the Mighty Oak in the Acorn
  Not All Publicity Is Good Publicity Says PR Consultant Dan Janal

Article Tags: beef jerky, beverage, DNA, drink, food, great taste, PR, soda



Related Forum Posts
Re: How to develop sales contacts? - Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business: 1. Attend Networking Events 2. Cold Calling 3. Referral Program 4. Affiliate Program (most successful) The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.
Can a non-US citizen create a LLD/Corp in US without being - Hi, Can I create a Corporation or an LLD in US without living in US and also without having to do the trip ? Thank you very much !
Future Financial Corporation - I've never heard of Future Financial Corporation is this a new company?
Re: SEO Recommendation Needed - One who gives guarantee of top position in Search Engines surely does not know much about SEO
Re: Top Banner Help - The more popular ones that I've seen: Online Marketing and Publicity Search Engine Optimization Web Design and Programming Blogging Re: the poll, I think there was enough response to warrant the new category. These are very popular search terms. I agree that too many niche categories is not a good idea, maybe keep it to a minimum 2-3 internet related topics. Good job on the banners BennyBoy!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Improve Your Time Management

How do I finance a franchise?

What is Discretionary Cash Flow

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.